Sales and marketing costs are rising, and converting prospects is challenging in an increasingly competitive sector. However, what if there was another way to generate and convert leads? Enter product-led sales. How product-Led sales meet evolving customer preferences Traditional software sales involve promoting your product or service via sales and marketing to generate leads. From there, your reps speak to prospects and convince them to agree to a sales demo. While this approach can get great results, it costs money and time. In recent years, software development teams have been trying different techniques. Some of these changes were motivated by saving money and reducing the sales cycle. However, part of this evolution was driven by changes in customer preferences. As the internet matured, customers gravitated towards self-serve options . When given a choice, many prospects don’t want to interact with sales teams. Instead, they prefer to research on their own time and access produ