Blog Usetiful - Digital product adoption made simple

  The user onboarding funnel is a great way to get visibility into the steps your user takes from signing up for your product and converting into a regular user. Here’s how you leverage user onboarding software like Usetiful to optimize your onboarding funnel. What is a user onboarding funnel? A user onboarding funnel is a map of the journey a new user takes from signing up for your product to becoming a competent and loyal user. Typically structured as a set of steps, the onboarding funnel is geared toward helping users understand why your product is valuable, how they can use it, and experience the early wins that will keep them coming back for more.  How user onboarding funnels can drive conversions Image by rawpixel.com on Freepik User onboarding funnels help you get granular about onboarding. While a holistic view of onboarding is essential, it also helps to drill down into each stage. Breaking the user onboarding journey into discrete stages opens up a lot of benefits, w...

  Pet Media Group is the world’s largest operator of online marketplaces within the pet sector. They are based in Stockholm, Sweden, but they operate six major dog or horse marketplaces across Europe, including the UK’s largest pet marketplace (and the world’s second-largest), Pets4Homes. Other notable pet marketplaces they run are Sweden’s Hästnet, the largest equestrian marketplace in Scandinavia, and MundoAnimalia in Spain. The business was started by two friends, Eyass Shakrah and Axel Lagercrantz. The pair felt that the existing processes of buying and selling pets were overly complex and too open to poor outcomes for breeders, buyers, and, worst of all, the pets themselves.  Their mission is to use technology to create a better, safer, and more efficient way for people to buy pets, but without compromising on animal welfare. Through smart partnerships and acquisitions, Pet Media Group has created or invested in market-leading brands and helped modernize the European pet...