Blog Usetiful - Digital product adoption made simple

  A recent report in G2 states that web traffic for their Customer Success product category grew by 42% last year. This surge of interest suggests that businesses are prioritizing customer retention over customer acquisition.  This news isn't surprising. Fears of a recession are gripping the business world. A Twilio Segment report from late last year backs up G2's findings. Their survey indicates 2 in 3 businesses are shifting focus from growth to retention in light of economic issues. So what can businesses do to improve their customer success? Statistics suggest that customer self-service is a significant element of customer success. For example: Almost 40% of customers say they can resolve issues more quickly through self-service. 88% of users expect a company to offer a customer self-service option Over 80% of customers want more self-service options, but only 15% are happy with existing tools It's clear what customers want. How businesses meet that need is the centr...

Customer loyalty is more crucial than ever in today's business climate. Businesses are under even more pressure to maintain customer satisfaction and loyalty as a result of the economic downturn of 2023.  Retaining customers is about ensuring they keep coming back for more of what you offer. Loyal customers are more likely to stick around, so it's crucial to work on increasing customer loyalty if you want to keep your business thriving. Image by benzoix on Freepik What is customer retention and why is it important in today's business landscape? Customer retention is a metric used to evaluate a company's success in maintaining customer relationships over time. Customer retention is useful not only for counting the number of devoted customers but also as a proxy for measuring or predicting factors like customer satisfaction, repurchase behavior, engagement, and emotional attachment to a brand. Retention metrics start with the first purchase a customer makes and extend to...

A great user onboarding experience is vital for user activation and retention. Getting it right will drive revenue and growth. But getting it wrong can lead to: customer churn wasted customer acquisition costs loss of revenue poor growth Customer acquisition cost (CAC) is rising. This situation has underlined the importance of retaining customers. Great user onboarding allows your business to  keep customers increasing customer lifetime value (CLV) increase customer satisfaction boost customer experience drive revenues Best user onboarding practices We all need help from time to time. Customers are no different. To get the most from a product, they need a little guidance. Good onboarding requires a lot of different things. But mostly, it's about showing users how to get the most from your product.  Let's look at the best ways you can help users unlock the power of your product or service. #1. Know your users Many products appeal to a wide variety of users. You should know who ...