Blog Usetiful - Digital product adoption made simple

  In an excellent e27 article last year, writer Alfonso Manalastas shared his take on the 5 common challenges marketing professionals face today . Manalastas focused on how AI has transformed marketing and advertising in recent years. However, the rate of change has been so rapid that many marketing professionals are struggling to catch their breath.  So, how can you overcome these issues and unlock the transformation benefits of marketing technology?  Let’s examine the five most common challenges facing marketing professionals today and discuss how you can solve them with the right approach and technologies. Image by freepik Challenge #1. Adapting to the ever-changing market Marketing is one of the fastest-evolving disciplines in the world of work. In the last decade, MarTech has exploded in sophistication. For example, AI and ML-powered technology have increased marketing personalization, predictive analytic tools have driven data-driven decisions, and automation has allowed teams to

  In an era of instant gratification, short attention spans, and widespread impatience, woe betide any business that leaves their customer frustrated when they need information. Indeed, some modern consumers are just as likely to take to social media to complain about your product as they are to wait for a response from a customer service or live chat rep. So, how are businesses meant to respond to the problem of rising customer expectations? The best way is to listen to what customers want.  A recent Q&A with Michael Rendelman , a senior specialist at Gartner’s Customer Service & Support division, suggests this might be a generational thing. Rendelman shared that 38% of Millennials or Gen Z consumers would give up on resolving an issue if there were no self-service option.  However, as Rendleman highlights, the scariest part is what happens after. If they can’t find a self-service option, around half of Millennials and Gen Z consumers say they would not buy from the company an

  A knowledge base is a powerful way to drive customer success, improve employee efficiency and learning, and support sales enablement through content. If you’re curious about the benefits that a knowledge base portal could bring to your business, this is the article for you. What is a knowledge base? A knowledge base is a centralized information repository about a product, service, or topic. In other words, it’s an organized collection of product documentation, help articles, tutorials, FAQs, troubleshooting guides, and video demonstrations that users can access when they have issues to solve, or they want to learn more about your product. Image by wayhomestudio on Freepik What are the different types of knowledge bases? There are two main types of knowledge base: Internal and External. Internal: An internal knowledge base is built for company employees. The information these digital libraries contain includes things like: HR policies Onboarding materials Internal project documentatio