Strong mobile onboarding is about making a good first impression. Get it right, and your user can become a loyal advocate for your product. Get it wrong, and they could leave your app in minutes and never look back. Image by pch.vector on Freepik Eighty per cent of users will abandon an app if they don’t quickly understand how to use it or see its value. Some churn is inevitable, but letting good users walk away because your onboarding is weak is unsustainable. In this article, we’ll look at the four most common app onboarding mistakes and share how to fix or avoid them altogether. 1. Forcing Users Through Long or Tedious Flows Long, tedious flows are a cardinal sin of mobile app onboarding . With Day 1 retention rates often as low as 20% across most app categories, it’s clear that onboarding friction is a clear driver of user churn. If your mobile app onboarding flows require users to sign up before they get a chance to explore the app, there is a good chance t...