Blog Usetiful - Digital product adoption made simple

  Who We're Talking About MAXMODAL ltd . is a neutral multimodal network that simplifies the complex world of transport and logistics. Their comprehensive platform allows users to manage everything from tariffs and supply chains to transportation requests and communication with contractors. In a fast-paced industry where efficiency is key, the team, led by project leader Dinar, recognized that their internal processes were becoming a bottleneck. Their ultimate goal was to find a solution that could match the robust functionality of their product with an equally seamless user experience. The Goals Right from the start, the MAXMODAL team knew exactly what they wanted to achieve with Usetiful. Their main goals were to: Improve feature adoption: With so many powerful tools on their platform, they needed a way to ensure users were discovering and utilizing every feature to its full potential. Enable customers with self-service support: They wanted to empower their users to find answe...

  SaaS businesses have no shortage of product metrics to track. However, when it comes to the crunch, monthly recurring revenue (MRR) is what really matters. While MRR is a simple concept, increasing it is anything but straightforward. Instead, product managers need to employ a blend of different approaches, including proven psychological principles. One thing is for sure: Great onboarding experiences help SaaS teams win and retain customers, which translates directly into increased MRR. So, if you want to drive your revenues, you need to consider the psychology of onboarding and the seven rock-solid principles. Image by freepik Let’s take a look at each principle and how you can apply them to your onboarding flows. 7 principles of UX psychology Here are the seven psychological principles that can boost your onboarding. They provide a great blend of common sense and more advanced ideas that can inform the way you engage your users.   #1. Cognitive Load Theory John Sweller...

  There are many factors that contribute to an effective user onboarding experience. Clarity, focus, and personalization are some of the most important and most talked about elements you need to help your users understand how your product can solve their problems. However, another essential factor that often goes overlooked is user onboarding time. Long onboarding processes risk boring your users and extending time to value (TTV).  A frustrating onboarding experience is also a terrible first impression of your product, and it can lead to decreased engagement and, ultimately, product abandonment. In other words, it's the exact opposite of what you or your users want from the onboarding process. So, what can you do to reduce onboarding time and allow your users to get stuck into your app to achieve their objectives?  Thankfully, there are three psychological principles that every product should have up its sleeve to move the process along and secure loyal users. In this art...