Blog Usetiful - Digital product adoption made simple

  In the era of AI-driven innovation, success isn't just about building smarter products. It's about helping people adopt and use them effectively. That’s why we’re proud to announce a strategic partnership between Usetiful , a no-code Digital Adoption Platform, and Mad About Marketing Consulting , an award-winning boutique firm that helps businesses navigate complex marketing, customer experience, and go-to-market transformations. Together, we are combining strategic advisory and operational enablement to help companies, from startups to corporates, unlock the full potential of digital and AI investments. Why This Partnership Matters AI is transforming how products are built, marketed, and supported. But the biggest challenge isn’t the technology. It’s adoption. Even the most innovative tools will fail to deliver return on investment without the right strategy, onboarding, and user enablement. Mad About Marketing Consulting provides advisory services to address pain points ...

Startups often face challenges in user adoption , which is a critical factor in determining long-term success. A product’s potential is not just about its features but also how well users integrate it into their workflow. If users don’t adopt the product effectively, startups can struggle with customer retention, growth, and long-term sustainability. To support Malaysia's growing startup ecosystem, Usetiful has partnered with Cradle Fund to offer its no-code Digital Adoption Platform free for one year to all registered startups under Cradle’s single window platform, MYStartup. Understanding MYStartup and Its Role in Malaysia’s Startup Ecosystem MYStartup is a single window platform operated by Cradle Fund , a Malaysian government-backed agency that provides funding, mentorship, and strategic support to startups. The MYStartup platform offers a variety of resources designed to help entrepreneurs scale their businesses efficiently, including networking opportunities, funding acces...