Blog Usetiful - Digital product adoption made simple

  SaaS businesses have no shortage of product metrics to track. However, when it comes to the crunch, monthly recurring revenue (MRR) is what really matters. While MRR is a simple concept, increasing it is anything but straightforward. Instead, product managers need to employ a blend of different approaches, including proven psychological principles. One thing is for sure: Great onboarding experiences help SaaS teams win and retain customers, which translates directly into increased MRR. So, if you want to drive your revenues, you need to consider the psychology of onboarding and the seven rock-solid principles. Image by freepik Let’s take a look at each principle and how you can apply them to your onboarding flows. 7 principles of UX psychology Here are the seven psychological principles that can boost your onboarding. They provide a great blend of common sense and more advanced ideas that can inform the way you engage your users.   #1. Cognitive Load Theory John Sweller...

  If you’re familiar with the AARRR — also known as the Pirate Metrics — you’ll understand how you can use it to improve each part of your sales funnel. But have you ever considered how your brand could use the AARRR metric across different growth stages of your business? In this article, we’ll break down the different AARRR metrics and show how you can apply them across early, growth, and scale stages in your business. Image by freepik What are the AARRR metrics? AARRR is an acronym for a set of metrics that help teams focus on and optimize the user journey. Instead of looking Read this article for a deeper dive into AARRR. Early stage AARRR growth metrics Early stage businesses have two primary goals: Validating the product’s value proposition. Find a strong product-market fit . Acquisition, activation, and retention are the key AARRR metrics to focus on. While revenue and referral might not be the biggest priorities, you should still pay attention to these metrics because t...