One of the most significant advantages of digital technology is the ability to personalize your message in ways that seemed impossible just a few years ago. The people who use your product will have a lot in common, but they will also have many differences. User segmentation is a way to acknowledge that diversity and deliver better customer experiences. However, it’s not just marketing teams who can benefit from user segments. They’re also helpful across the entire product management lifecycle, especially for the user onboarding process. Users want greater personality, and user segmentation helps you deliver that. But what are the different ways that you can segment your user base? Are certain methods better for particular products or services? Let’s jump in and find out. Image by Freepik What is customer segmentation? Customer segmentation describes the process of splitting your customers into cohorts based on shared characteristics and behaviors. While the concept is typically use