Blog Usetiful - Digital product adoption made simple

  An excellent customer experience is vital for SaaS growth. However, too many organizations overlook the power of presales to improve conversions.  Product demos are one of the most powerful presales elements for SaaS companies. When done well, they can answer your prospect's questions about a product or service, meaning your sales team can close deals more quickly and at a higher rate, exploding your growth. Whatsmore, if you get your product demos right, you can automate a considerable amount of the sales process, freeing up your salespeople to work on bigger deals or even giving you the option to pursue a product-led growth strategy. Let's explore the concept of presales further and examine how you can use it to boost your SaaS sales. When you've finished reading, you'll understand why the consultancy firm McKinsey suggests that teams with good presales capabilities close around 40 to 50% of new deals. What are presales? Presales refer to a range of activities that

  A good product demo can be the difference between closing a deal or losing out to a competitor. For SaaS businesses, demos are an essential way to let your potential customers see what your product can do. If you want to increase your leads and sales, you need to give your customers what they want, and that involves going beyond telling them why your solution is an excellent fit for their business. Here is where the key presales tool known as a product demo can step in. What is a product demo? A product demo, short for product demonstration, is a way to show your prospects the value of your product. Potential users can listen to colleagues talk about why an app is excellent, and they can read all about its benefits, but nothing beats taking the product for a spin. In short, the product demo is a central piece of a solid SaaS presales strategy. When done correctly, demos help your prospects experience how they can get value from a product. Once they’re convinced that a solution will m

  Sales and marketing costs are rising, and converting prospects is challenging in an increasingly competitive sector. However, what if there was another way to generate and convert leads? Enter product-led sales. How product-Led sales meet evolving customer preferences Traditional software sales involve promoting your product or service via sales and marketing to generate leads. From there, your reps speak to prospects and convince them to agree to a sales demo. While this approach can get great results, it costs money and time. In recent years, software development teams have been trying different techniques. Some of these changes were motivated by saving money and reducing the sales cycle. However, part of this evolution was driven by changes in customer preferences. As the internet matured, customers gravitated towards self-serve options . When given a choice, many prospects don’t want to interact with sales teams. Instead, they prefer to research on their own time and access produ