Blog Usetiful - Digital product adoption made simple

  A great SaaS product tour increases time to value (TTV), feature adoption, and user retention. Do them well, and they feel totally seamless and natural, allowing your users to learn while exploring your product.  A bad product tour, on the other hand, can lead to confusion and frustration for your users. Worse still, it can fail to communicate your product’s value and end up harming user adoption, retention, and loyalty. In this article, we’ll show you how to drive product adoption with a SaaS product tour.  Key principles of an impactful product tour Image by freepik Before we dive into product tour best practices, it’s important to establish the key principles of any product tour. Keep these in mind as you plan out your product tour. #1. Simplicity Simplicity is at the forefront of any good product tour. Trying to cram everything that’s great about your product into one onboarding moment is a recipe for disaster. It’s best to keep things as streamlined and simple as p...

  One of the most significant advantages of digital technology is the ability to personalize your message in ways that seemed impossible just a few years ago. The people who use your product will have a lot in common, but they will also have many differences. User segmentation is a way to acknowledge that diversity and deliver better customer experiences. However, it’s not just marketing teams who can benefit from user segments. They’re also helpful across the entire product management lifecycle, especially for the user onboarding process. Users want greater personality, and user segmentation helps you deliver that. But what are the different ways that you can segment your user base? Are certain methods better for particular products or services? Let’s jump in and find out. Image by Freepik What is customer segmentation? Customer segmentation describes the process of splitting your customers into cohorts based on shared characteristics and behaviors.  While the concept is typi...

  Shopify is an excellent solution for anyone who wants to sell products or services online. However, winning and holding on to customers is challenging in this ultra-competitive business environment. Creating a great user onboarding experience can help you beat the odds and outwork your rivals. Image by rawpixel.com on Freepik Our Shopify user onboarding guide will show you how to use a digital adoption platform (DAP) like Usetiful to boost your sales by creating better experiences for customers and merchants. What is Shopify? Shopify is the world's largest eCommerce platform. Since its inception in 2006, they have been helping people run all manner of online businesses thanks to a suite of tools that include: Website Hosting Payment gateways Point of sale (PoS) hardware Email marketing Tax calculators Shipping solutions  In other words, it's an all-in-one solution for anyone who wants to start an online business. There are over 4 million sites built with Shopify in 175 count...