Blog Usetiful - Digital product adoption made simple

  An excellent customer experience is vital for SaaS growth. However, too many organizations overlook the power of presales to improve conversions.  Product demos are one of the most powerful presales elements for SaaS companies. When done well, they can answer your prospect's questions about a product or service, meaning your sales team can close deals more quickly and at a higher rate, exploding your growth. Whatsmore, if you get your product demos right, you can automate a considerable amount of the sales process, freeing up your salespeople to work on bigger deals or even giving you the option to pursue a product-led growth strategy. Let's explore the concept of presales further and examine how you can use it to boost your SaaS sales. When you've finished reading, you'll understand why the consultancy firm McKinsey suggests that teams with good presales capabilities close around 40 to 50% of new deals. What are presales? Presales refer to a range of activities that

  A good product demo can be the difference between closing a deal or losing out to a competitor. For SaaS businesses, demos are an essential way to let your potential customers see what your product can do. If you want to increase your leads and sales, you need to give your customers what they want, and that involves going beyond telling them why your solution is an excellent fit for their business. Here is where the key presales tool known as a product demo can step in. What is a product demo? A product demo, short for product demonstration, is a way to show your prospects the value of your product. Potential users can listen to colleagues talk about why an app is excellent, and they can read all about its benefits, but nothing beats taking the product for a spin. In short, the product demo is a central piece of a solid SaaS presales strategy. When done correctly, demos help your prospects experience how they can get value from a product. Once they’re convinced that a solution will m

First impressions count in life — and in SaaS onboarding. When users initially sit down with your product, you want them to feel comfortable using it. If they don't, they might walk away and never turn back. This problem is made more complicated because users have a lot of choices these days. If your product isn't easy to use, they'll find one that is. Bad user onboarding can cause customer churn, hurt revenues, and increase customer acquisition costs (CAC).  Some software is so simple that a toddler could intuitively figure out how to use it. However, a lot of SaaS tools have complex features and functions. So how can you ensure that users are comfortable with your product straight away? The answer is simple: use a no-code user onboarding tool like Usetiful. Good user onboarding drives retention Users download products because they have a need or problem. If your product adequately solves their issue, they'll probably keep using it. User retention is an essential metri

  The aha moment is the precise point when users realize the value of a product. Understanding how to help your users reach their aha moment is a vital aspect of user onboarding that can reduce user churn dramatically.