Skip to main content

Posts

Showing posts from February, 2024

How to Segment Your User Base for Better Engagement

  As any good product management professional knows, users are not a monolith. Instead, they are a diverse bunch with different needs, behaviors, demographics, devices, goals, and more. User segmentation helps you categorize these different contexts to make your product as good as possible. Here’s how to segment your user base to improve user experience and boost engagement. Image by Freepik What is user segmentation? User segmentation describes the process of breaking up your user base into groups based on shared characteristics.  Users are diverse, and they have unique behaviors, needs, pain points, financial situations, and so on. Understanding these different cohorts helps developers personalize their product and its overall user experience to better serve each segment. The thing is, users love personalization. It helps them feel in control, cuts down on unnecessary information, and it can even deeper their relationship with your brand. Segmenting users allows you to deliver a more

In-App Notifications: Everything You Need to Know

  In-app notifications describe pop-up messages that appear in your app during use. These messages can include anything from a welcome message to notifications about new features or even onboarding materials.  The utility of these in-app notifications is that they help teams engage their users and push them material that will improve their experience within the app.  Let’s explore in-app notifications and how you can use them to boost user retention, activation, and product adoption. Image by Freepik Benefits of in-app notifications Before we explore the different types of in-app notifications and their use cases, let’s look at why you need them in your app.  Here are the main benefits of in-app notifications. #1. Creating a great user onboarding experience A great user onboarding experience is perhaps the most important part of the customer journey. When someone fires up your app for the first time, it’s because they have a problem they need to solve. Any friction takes them away from