Blog Usetiful - Digital product adoption made simple

  Net Promoter Score (NPS) is a deceptively powerful and widely used metric for measuring customer loyalty and satisfaction. It works because it asks one simple question: On a scale of 0 to 10, how likely are you to recommend our product to a friend or colleague? From there, respondents are split into one of three groups, which are: Promoters (9-10): Loyal, enthusiastic advocates for your product. Passives (7-8): Users who are happy enough but could switch to a rival product under the right circumstances.  Detractors (0-6): Unsatisfied customers who are more likely to complain to friends or social media about your product. Once you have counted your responses, you get your NPS score by subtracting the percentage of Detractors from the percentage of Promoters.  However, not everyone loves the NPS score. Here are a few of the weaknesses associated with the customer loyalty metric. It’s too simple to capture the true complexity of customer sentiment. People who respond to...

  While surveys and forms sound similar, they are different things with their own goals, formats, and best practices. However, they are both crucial elements of customer success because they allow you to collect a vital resource: feedback. Any company worth its salt needs feedback. It allows you to improve your product and understand your customers at the same time. But before you start rushing out and asking the questions that matter, you need to understand the difference between forms and surveys and where to use them. Image by Freepik What is the difference between a form and a survey? Forms and surveys are used to gather information. However, the type of information they collect can help tell them apart.  Surveys are best for collecting opinions, feedback, and information from individuals or larger groups of people. Typically, they use multiple-choice questions. However, many surveys include options for open-ended questions. Forms are best for collecting objective inform...