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Showing posts with the label UX/UI

How to Use In-App Notifications to Boost Engagement

  While designing great products that actually solve user problems is the best path to user engagement, even the best developers need a helping hand from time to time. In-app notifications can drive better user onboarding experiences, feature adoption, customer retention, and, ultimately, greater user engagement.  Let’s look at how you can unlock the power of in-app notifications. What are in-app notifications? In-app notifications are things like messages, banners , or pop-ups that appear as notifications within your app. Unlike push notifications, in-app notifications: Only appear when the user has the app open Don’t require opt-in or consent Don’t disturb users when they are in different mindsets One of the most compelling things about in-app notifications is their versatility.  You can use them for customer service, promotions, product information, gathering feedback, and more.  In effect, in-app notifications are the perfect choice for sending timely, relevant information that hel

How to Create New Feature Announcements that Drive Adoption

  A new feature announcement is the perfect way to get the word out about improvements in your app. However, all too often, new features are introduced with a whimper rather than a bang, leading to low feature adoption that hurts your product. Don’t let your hard work go to waste. Here is how to create new feature announcements that drive feature adoption. Image by Freepik. Why are feature announcements important? New features are exciting.  For your team, a new feature is the culmination of their hard work; for your users, they add extra functionality to your app, and in many cases, they’re the result of feedback or requests for how the app can solve their pain points more effectively.  Introducing new features for your product has a lot of essential benefits, including:  Improving your value proposition: New features that solve user pain points increase the perceived value of your solution relative to your competitors. Increased user retention: When your offering keeps getting better

In-App Notifications: Everything You Need to Know

  In-app notifications describe pop-up messages that appear in your app during use. These messages can include anything from a welcome message to notifications about new features or even onboarding materials.  The utility of these in-app notifications is that they help teams engage their users and push them material that will improve their experience within the app.  Let’s explore in-app notifications and how you can use them to boost user retention, activation, and product adoption. Image by Freepik Benefits of in-app notifications Before we explore the different types of in-app notifications and their use cases, let’s look at why you need them in your app.  Here are the main benefits of in-app notifications. #1. Creating a great user onboarding experience A great user onboarding experience is perhaps the most important part of the customer journey. When someone fires up your app for the first time, it’s because they have a problem they need to solve. Any friction takes them away from