Blog Usetiful - Digital product adoption made simple

Making mistakes is one of the quickest paths to knowledge. But there is a faster route: learning from other people’s mistakes. When it comes to user onboarding, knowing what not to do will give you a huge advantage. So, let’s take a look at the 10 most common SaaS user onboarding mistakes and how you can solve them with an onboarding solution like Usetiful. Mistake #1: Overly general onboarding Some products are so simple and intuitive that even a child can pick them up straight away. However, in most scenarios, your users are coming at your problem with a diverse range of needs, experiences, and goals.  If your onboarding is too general, it’s hard to engage all your users. Furthermore, if you can’t communicate the value of your product to each individual, they’re probably going to churn quickly. Solution: The solution to overly general onboarding is user segmentation. If you collect the right information from your users, you can segment tours based on job role, use case, company ...

  While designing great products that actually solve user problems is the best path to user engagement, even the best developers need a helping hand from time to time. In-app notifications can drive better user onboarding experiences, feature adoption, customer retention, and, ultimately, greater user engagement.  Let’s look at how you can unlock the power of in-app notifications. What are in-app notifications? In-app notifications are things like messages, banners , or pop-ups that appear as notifications within your app. Unlike push notifications, in-app notifications: Only appear when the user has the app open Don’t require opt-in or consent Don’t disturb users when they are in different mindsets One of the most compelling things about in-app notifications is their versatility.  You can use them for customer service, promotions, product information, gathering feedback, and more.  In effect, in-app notifications are the perfect choice for sending timely, relevant i...

  A new feature announcement is the perfect way to get the word out about improvements in your app. However, all too often, new features are introduced with a whimper rather than a bang, leading to low feature adoption that hurts your product. Don’t let your hard work go to waste. Here is how to create new feature announcements that drive feature adoption. Image by Freepik. Why are feature announcements important? New features are exciting.  For your team, a new feature is the culmination of their hard work; for your users, they add extra functionality to your app, and in many cases, they’re the result of feedback or requests for how the app can solve their pain points more effectively.  Introducing new features for your product has a lot of essential benefits, including:  Improving your value proposition: New features that solve user pain points increase the perceived value of your solution relative to your competitors. Increased user retention: When your offering k...