In-app notifications describe pop-up messages that appear in your app during use. These messages can include anything from a welcome message to notifications about new features or even onboarding materials. The utility of these in-app notifications is that they help teams engage their users and push them material that will improve their experience within the app. Let’s explore in-app notifications and how you can use them to boost user retention, activation, and product adoption. Image by Freepik Benefits of in-app notifications Before we explore the different types of in-app notifications and their use cases, let’s look at why you need them in your app. Here are the main benefits of in-app notifications. #1. Creating a great user onboarding experience A great user onboarding experience is perhaps the most important part of the customer journey. When someone fires up your app for the first time, it’s because they have a problem they need to solve. Any friction takes them away from