Blog Usetiful - Digital product adoption made simple

  Who We're Talking About MAXMODAL ltd . is a neutral multimodal network that simplifies the complex world of transport and logistics. Their comprehensive platform allows users to manage everything from tariffs and supply chains to transportation requests and communication with contractors. In a fast-paced industry where efficiency is key, the team, led by project leader Dinar, recognized that their internal processes were becoming a bottleneck. Their ultimate goal was to find a solution that could match the robust functionality of their product with an equally seamless user experience. The Goals Right from the start, the MAXMODAL team knew exactly what they wanted to achieve with Usetiful. Their main goals were to: Improve feature adoption: With so many powerful tools on their platform, they needed a way to ensure users were discovering and utilizing every feature to its full potential. Enable customers with self-service support: They wanted to empower their users to find answe...

  Pet Media Group is the world’s largest operator of online marketplaces within the pet sector. They are based in Stockholm, Sweden, but they operate six major dog or horse marketplaces across Europe, including the UK’s largest pet marketplace (and the world’s second-largest), Pets4Homes. Other notable pet marketplaces they run are Sweden’s Hästnet, the largest equestrian marketplace in Scandinavia, and MundoAnimalia in Spain. The business was started by two friends, Eyass Shakrah and Axel Lagercrantz. The pair felt that the existing processes of buying and selling pets were overly complex and too open to poor outcomes for breeders, buyers, and, worst of all, the pets themselves.  Their mission is to use technology to create a better, safer, and more efficient way for people to buy pets, but without compromising on animal welfare. Through smart partnerships and acquisitions, Pet Media Group has created or invested in market-leading brands and helped modernize the European pet...

Hypefast is a major player in the Asia-Pacific digital native brand (DND) ecosystem. They help retail brands with investment, expertise, software, and infrastructure to grow and reach their potential. This case study will explore how Hypefast partnered with Usetiful to help implement improved digital adoption and user activation for its e-commerce marketplace management system, Melaka. What is Melaka? Melaka is an omnichannel marketplace management app that helps run businesses online. It features a suite of management tools for things like: Inventory management  Accounting Order management A point-of-sale system Marketing tools Analytics Customer relationship management  And more. Essentially, it’s a one-stop shop for everything that a business might need to thrive in the competitive e-commerce marketplace.  Who is Hypefast? Hypefast is a tech brand accelerator with offices in Malaysia, Singapore, and Indonesia. These countries have thriving startup and tech communitie...