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Showing posts with the label customer success

Pet Media Group Saw a 161% Increase in User Activation and Feature Adoption With Usetiful Onboarding

  Pet Media Group is the world’s largest operator of online marketplaces within the pet sector. They are based in Stockholm, Sweden, but they operate six major dog or horse marketplaces across Europe, including the UK’s largest pet marketplace (and the world’s second-largest), Pets4Homes. Other notable pet marketplaces they run are Sweden’s Hästnet, the largest equestrian marketplace in Scandinavia, and MundoAnimalia in Spain. The business was started by two friends, Eyass Shakrah and Axel Lagercrantz. The pair felt that the existing processes of buying and selling pets were overly complex and too open to poor outcomes for breeders, buyers, and, worst of all, the pets themselves.  Their mission is to use technology to create a better, safer, and more efficient way for people to buy pets, but without compromising on animal welfare. Through smart partnerships and acquisitions, Pet Media Group has created or invested in market-leading brands and helped modernize the European pet market.

Hypefast Increases Its User Activation Rate by 27% With Usetiful

Hypefast is a major player in the Asia-Pacific digital native brand (DND) ecosystem. They help retail brands with investment, expertise, software, and infrastructure to grow and reach their potential. This case study will explore how Hypefast partnered with Usetiful to help implement improved digital adoption and user activation for its e-commerce marketplace management system, Melaka. What is Melaka? Melaka is an omnichannel marketplace management app that helps run businesses online. It features a suite of management tools for things like: Inventory management  Accounting Order management A point-of-sale system Marketing tools Analytics Customer relationship management  And more. Essentially, it’s a one-stop shop for everything that a business might need to thrive in the competitive e-commerce marketplace.  Who is Hypefast? Hypefast is a tech brand accelerator with offices in Malaysia, Singapore, and Indonesia. These countries have thriving startup and tech communities, with recent

Surveys vs Forms: What are the differences and How to use them

  While surveys and forms sound similar, they are different things with their own goals, formats, and best practices. However, they are both crucial elements of customer success because they allow you to collect a vital resource: feedback. Any company worth its salt needs feedback. It allows you to improve your product and understand your customers at the same time. But before you start rushing out and asking the questions that matter, you need to understand the difference between forms and surveys and where to use them. Image by Freepik What is the difference between a form and a survey? Forms and surveys are used to gather information. However, the type of information they collect can help tell them apart.  Surveys are best for collecting opinions, feedback, and information from individuals or larger groups of people. Typically, they use multiple-choice questions. However, many surveys include options for open-ended questions. Forms are best for collecting objective information. Th