Blog Usetiful - Digital product adoption made simple

  In an era of instant gratification, short attention spans, and widespread impatience, woe betide any business that leaves their customer frustrated when they need information. Indeed, some modern consumers are just as likely to take to social media to complain about your product as they are to wait for a response from a customer service or live chat rep. So, how are businesses meant to respond to the problem of rising customer expectations? The best way is to listen to what customers want.  A recent Q&A with Michael Rendelman , a senior specialist at Gartner’s Customer Service & Support division, suggests this might be a generational thing. Rendelman shared that 38% of Millennials or Gen Z consumers would give up on resolving an issue if there were no self-service option.  However, as Rendleman highlights, the scariest part is what happens after. If they can’t find a self-service option, around half of Millennials and Gen Z consumers say they would not buy from the company an

  A well-organized and consistently updated knowledge base offers lots of great benefits for your product and your customers. But how can you unlock these perks?  Read our guide for all the tips and tricks you need to build an effective knowledge base portal so you can push your customer self-service to the next level. Understanding the value of a knowledge base portal The way that customers engage with products has changed a lot in the last decade. Research from the CX Network showed that when it comes to a choice between a phone call, a store visit, or digital channels, two out of three customers prefer to solve issues via digital channels.  These figures are set to increase as younger internet-native generations make up a larger share of customers. However, digital channels are an umbrella term that describes a wide array of communication options, from email to self-service portals, blogs, FAQs, chatbots, and, of course, knowledge-base portals. The good news for business owners is t

  Pet Media Group is the world’s largest operator of online marketplaces within the pet sector. They are based in Stockholm, Sweden, but they operate six major dog or horse marketplaces across Europe, including the UK’s largest pet marketplace (and the world’s second-largest), Pets4Homes. Other notable pet marketplaces they run are Sweden’s Hästnet, the largest equestrian marketplace in Scandinavia, and MundoAnimalia in Spain. The business was started by two friends, Eyass Shakrah and Axel Lagercrantz. The pair felt that the existing processes of buying and selling pets were overly complex and too open to poor outcomes for breeders, buyers, and, worst of all, the pets themselves.  Their mission is to use technology to create a better, safer, and more efficient way for people to buy pets, but without compromising on animal welfare. Through smart partnerships and acquisitions, Pet Media Group has created or invested in market-leading brands and helped modernize the European pet market.