It’s not enough just to build a great product anymore. The landscape for SaaS solutions is so competitive that the utility of your product is just one of many considerations that users make when deciding to renew subscriptions and continue their relationship with your business. There are a whole load of other things that affect user perception of your product. For example, the initial sales and marketing, user onboarding, customer service, pricing, and more all come into play to form the overall customer experience (CX). In this article, we’ll look at the biggest customer experience challenges today, and how you can solve them. Image by wayhomestudio on Freepik. What is customer experience? Customer Experience (CX) refers to the wide range of interactions a business has with its users. For example, if you sell a SaaS product, every touchpoint counts towards—or subtracts from—the overall customer experience. Some of the main areas that contribute to the overall CX of your brand in...