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Usetiful with HubSpot: A Powerful Integration for Product-Led Growth

  The new Usetiful + HubSpot integration is something special for product, marketing, and customer success teams who want to achieve the Holy Grail of product-led growth (PLG).  By connecting Usetiful’s in-app onboarding and user engagement tools with HubSpot’s powerful CRM and automation capabilities, teams can create a seamless, data-driven user journey that works from first touch to adoption and retention. If that sounds like something your SaaS product needs, this article is for you. What is Usetiful, and how does it work with HubSpot? Usetiful on HubSpot Marketplace Usetiful is a leading digital adoption platform that helps organizations build intuitive onboarding tours, smart tips, interactive checklists, in-app banners, and more, with no coding required.  These onboarding features are seamlessly integrated into your app or website, creating a consistent and intuitive experience that empowers users to learn about the features and functions that make your app valuabl...

Top Tips for Optimizing Each AARRR Metric at Early, Growth, and Scale Stages

  If you’re familiar with the AARRR — also known as the Pirate Metrics — you’ll understand how you can use it to improve each part of your sales funnel. But have you ever considered how your brand could use the AARRR metric across different growth stages of your business? In this article, we’ll break down the different AARRR metrics and show how you can apply them across early, growth, and scale stages in your business. Image by freepik What are the AARRR metrics? AARRR is an acronym for a set of metrics that help teams focus on and optimize the user journey. Instead of looking Read this article for a deeper dive into AARRR. Early stage AARRR growth metrics Early stage businesses have two primary goals: Validating the product’s value proposition. Find a strong product-market fit . Acquisition, activation, and retention are the key AARRR metrics to focus on. While revenue and referral might not be the biggest priorities, you should still pay attention to these metrics because t...