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Showing posts with the label Guide

Top 10 Tips for Building a Knowledge Base

  A well-organized and consistently updated knowledge base offers lots of great benefits for your product and your customers. But how can you unlock these perks?  Read our guide for all the tips and tricks you need to build an effective knowledge base portal so you can push your customer self-service to the next level. Understanding the value of a knowledge base portal The way that customers engage with products has changed a lot in the last decade. Research from the CX Network showed that when it comes to a choice between a phone call, a store visit, or digital channels, two out of three customers prefer to solve issues via digital channels.  These figures are set to increase as younger internet-native generations make up a larger share of customers. However, digital channels are an umbrella term that describes a wide array of communication options, from email to self-service portals, blogs, FAQs, chatbots, and, of course, knowledge-base portals. The good news for business owners is t

How to Optimize Your User Onboarding Funnel for Maximum Conversions

  The user onboarding funnel is a great way to get visibility into the steps your user takes from signing up for your product and converting into a regular user. Here’s how you leverage user onboarding software like Usetiful to optimize your onboarding funnel. What is a user onboarding funnel? A user onboarding funnel is a map of the journey a new user takes from signing up for your product to becoming a competent and loyal user. Typically structured as a set of steps, the onboarding funnel is geared toward helping users understand why your product is valuable, how they can use it, and experience the early wins that will keep them coming back for more.  How user onboarding funnels can drive conversions Image by on Freepik User onboarding funnels help you get granular about onboarding. While a holistic view of onboarding is essential, it also helps to drill down into each stage. Breaking the user onboarding journey into discrete stages opens up a lot of benefits, which you

AARRR: What Is The Pirate Metric & How to Use It To Grow Your Business

  The AARRR Framework, affectionately known as the Pirate Metrics, is a growth model that startups and scale-ups use to analyze and optimize the user journey. The beauty of the framework lies in its ability to break down the user journey into manageable chunks so you can understand, improve and resolve each one to accelerate growth. Let’s look at the stages of AARRR and how you can use this approach to grow your business. Image by Freepik The five stages of AARRR Let’s take a quick look at the five stages of AARRR so you can quickly orient yourself with the concept. Acquisition: User acquisition refers to how you help customers find your product or service. Activation: User activation refers to users' first positive experience with your product or the set of actions they need to take to become an active user. Retention: User retention is about what you can do to keep your users engaged. Referral: Referrals happen when your users love your product so much that they recommend it to