Blog Usetiful - Digital product adoption made simple

  A great SaaS product tour increases time to value (TTV), feature adoption, and user retention. Do them well, and they feel totally seamless and natural, allowing your users to learn while exploring your product.  A bad product tour, on the other hand, can lead to confusion and frustration for your users. Worse still, it can fail to communicate your product’s value and end up harming user adoption, retention, and loyalty. In this article, we’ll show you how to drive product adoption with a SaaS product tour.  Key principles of an impactful product tour Image by freepik Before we dive into product tour best practices, it’s important to establish the key principles of any product tour. Keep these in mind as you plan out your product tour. #1. Simplicity Simplicity is at the forefront of any good product tour. Trying to cram everything that’s great about your product into one onboarding moment is a recipe for disaster. It’s best to keep things as streamlined and simple as p...

  The way that software is bought and sold has changed dramatically over the years. In the past, it was all about sitting down with the CEO or CTO and showing the potential impact on the business. These days, products need to speak to the actual software users. This development has changed the sales game significantly. An interactive product demo is ideal for this new era of software sales. For starters, they help you scale your outreach by providing automated sales demos wherever and whenever they’re needed. However, the most significant benefit is that the best way to market a great product is by letting your user see it in action.  Interactive demo software like Usetiful helps you unlock these benefits by providing a no-code, step-by-step interface that allows you to build powerful interactive sales demos. What’s more, Usetiful also lets you go one further by customizing your demos around the individual user.  But how do you do it? How can you build the self-serve demo...

  Customer self-service is an ever-growing trend for SaaS products. In-app guidance and chatbots are a central part of offering customers a way to resolve issues on their own time. However, a knowledge base portal helps you go the extra mile by providing help, troubleshooting, how-to articles, and more. A good knowledge base has a lot of benefits, such as: Increased user retention Improved SEO Fewer support tickets Better customer satisfaction While the benefits are well understood, many businesses don’t know where to start unlocking them. Thankfully, customer onboarding self-service software like Usetiful is here to help. Here’s how you can build a knowledge base for your SaaS product in six simple steps. Image by benzoix on Freepik #1. Research and planning All projects need to have a clear goal right from the outset. Building a knowledge base portal is no different. So, the first thing you need to do is identify the needs and goals behind your knowledge base project.  Here’...