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Top Tips for Optimizing Each AARRR Metric at Early, Growth, and Scale Stages

  If you’re familiar with the AARRR — also known as the Pirate Metrics — you’ll understand how you can use it to improve each part of your sales funnel. But have you ever considered how your brand could use the AARRR metric across different growth stages of your business? In this article, we’ll break down the different AARRR metrics and show how you can apply them across early, growth, and scale stages in your business. Image by freepik What are the AARRR metrics? AARRR is an acronym for a set of metrics that help teams focus on and optimize the user journey. Instead of looking Read this article for a deeper dive into AARRR. Early stage AARRR growth metrics Early stage businesses have two primary goals: Validating the product’s value proposition. Find a strong product-market fit . Acquisition, activation, and retention are the key AARRR metrics to focus on. While revenue and referral might not be the biggest priorities, you should still pay attention to these metrics because t...

Essential Guide for Creating a SaaS Product Tour

  A great SaaS product tour increases time to value (TTV), feature adoption, and user retention. Do them well, and they feel totally seamless and natural, allowing your users to learn while exploring your product.  A bad product tour, on the other hand, can lead to confusion and frustration for your users. Worse still, it can fail to communicate your product’s value and end up harming user adoption, retention, and loyalty. In this article, we’ll show you how to drive product adoption with a SaaS product tour.  Key principles of an impactful product tour Image by freepik Before we dive into product tour best practices, it’s important to establish the key principles of any product tour. Keep these in mind as you plan out your product tour. #1. Simplicity Simplicity is at the forefront of any good product tour. Trying to cram everything that’s great about your product into one onboarding moment is a recipe for disaster. It’s best to keep things as streamlined and simple as p...