Blog Usetiful - Digital product adoption made simple

Learning to use or master software can be overwhelming. As you try to get to grips with new tools, there is a lot of information to process and retain. The sad irony is that if it all becomes too much, you won’t retain most of the information, and you’ll never figure out how the software can help you achieve your goals and objectives. So, why do our brains let us down when we’re trying to learn new tools? The answer can be found in an educational psychology concept developed in the late 80s called Cognitive Load Theory (CLT).  What is cognitive load? In the late 1980s, the Australian educational psychologist John Sweller wrote a paper titled Cognitive Load During Problem Solving: Effects on Learning. I n it, Sweller argued that the human mind has limited working memory and can hold and process only 5-9 pieces of information at a time.  The paper was revolutionary because it fundamentally challenged how educators approached the design of instructional materials and learning e...

  Introduction Taiwan’s digital landscape is evolving rapidly, with businesses in retail, e-commerce, and digital marketing seeking innovative ways to engage customers and drive revenue. To succeed in this competitive market, companies must prioritize seamless user onboarding, customer engagement, and personalized marketing strategies. Usetiful, a leading provider of digital adoption and onboarding solutions, is partnering with Echo Martech , a Taiwan-based marketing technology expert and professional business efficiency consulting firm, to help businesses enhance their digital experiences. This partnership brings together cutting-edge onboarding tools and local market expertise, enabling businesses to accelerate growth in Taiwan’s unique digital ecosystem. Understanding Taiwan’s Martech Landscape Taiwan has a highly digital-savvy population, with consumers expecting intuitive, seamless online experiences. Businesses face challenges such as: High customer acquisition costs Rapidly ...

Immersiveness is an essential part of the best onboarding experiences. While popups and overlays work well in certain scenarios, seamlessly embedding onboarding elements directly into your product or webpage interface creates a natural and organic user experience. In fact, embedded guides generate 4x more engagements compared to other onboarding content, and users complete an average of 7.5 steps with an onboarding checklist —more than double that of overlaid content. This article will explore what embeddables are, how they differ from other onboarding elements, and how you can leverage them to drive deeper user engagement. Example of an embedded checklist from Microsoft Clarity What are Embeddables? Embeddables are visual elements that sit directly inside the UI. Unlike overlays or widgets, these onboarding elements appear as if they are part of the program. The result is a user experience that feels natural, leading to better engagement and completion rates. While widgets like modal...