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Showing posts with the label customer onboarding

Pet Media Group Saw a 161% Increase in User Activation and Feature Adoption With Usetiful Onboarding

  Pet Media Group is the world’s largest operator of online marketplaces within the pet sector. They are based in Stockholm, Sweden, but they operate six major dog or horse marketplaces across Europe, including the UK’s largest pet marketplace (and the world’s second-largest), Pets4Homes. Other notable pet marketplaces they run are Sweden’s Hästnet, the largest equestrian marketplace in Scandinavia, and MundoAnimalia in Spain. The business was started by two friends, Eyass Shakrah and Axel Lagercrantz. The pair felt that the existing processes of buying and selling pets were overly complex and too open to poor outcomes for breeders, buyers, and, worst of all, the pets themselves.  Their mission is to use technology to create a better, safer, and more efficient way for people to buy pets, but without compromising on animal welfare. Through smart partnerships and acquisitions, Pet Media Group has created or invested in market-leading brands and helped modernize the European pet market.

Hypefast Increases Its User Activation Rate by 27% With Usetiful

Hypefast is a major player in the Asia-Pacific digital native brand (DND) ecosystem. They help retail brands with investment, expertise, software, and infrastructure to grow and reach their potential. This case study will explore how Hypefast partnered with Usetiful to help implement improved digital adoption and user activation for its e-commerce marketplace management system, Melaka. What is Melaka? Melaka is an omnichannel marketplace management app that helps run businesses online. It features a suite of management tools for things like: Inventory management  Accounting Order management A point-of-sale system Marketing tools Analytics Customer relationship management  And more. Essentially, it’s a one-stop shop for everything that a business might need to thrive in the competitive e-commerce marketplace.  Who is Hypefast? Hypefast is a tech brand accelerator with offices in Malaysia, Singapore, and Indonesia. These countries have thriving startup and tech communities, with recent

Types of User Segments You Should Be Targeting

  One of the most significant advantages of digital technology is the ability to personalize your message in ways that seemed impossible just a few years ago. The people who use your product will have a lot in common, but they will also have many differences. User segmentation is a way to acknowledge that diversity and deliver better customer experiences. However, it’s not just marketing teams who can benefit from user segments. They’re also helpful across the entire product management lifecycle, especially for the user onboarding process. Users want greater personality, and user segmentation helps you deliver that. But what are the different ways that you can segment your user base? Are certain methods better for particular products or services? Let’s jump in and find out. Image by Freepik What is customer segmentation? Customer segmentation describes the process of splitting your customers into cohorts based on shared characteristics and behaviors.  While the concept is typically use