Blog Usetiful - Digital product adoption made simple

  Estimates suggest that as many as 99.5% of commercial apps fail each year. User retention, engagement, and long-term satisfaction are essential ingredients for making it into that coveted 0.5%, which is why mobile app onboarding has never been more critical for iOS and Android publishers. As mobile usage continues to dominate the world of apps, delivering effective onboarding experiences has become a top priority for product teams. In this article, we’ll examine why mobile onboarding matters, explore some of the most common challenges in mobile UX, explain why traditional help methods fall short, and discuss how Usetiful’s mobile onboarding solution addresses these issues with an outstanding range of benefits and proven results. Image by rawpixel.com on Freepik Why mobile onboarding matters If you thought the statistics about 99.5% of mobile apps failing each year were terrifying, wait until you hear that 77% of daily active users (DAUs) abandon an app within the first three da...

Learning to use or master software can be overwhelming. As you try to get to grips with new tools, there is a lot of information to process and retain. The sad irony is that if it all becomes too much, you won’t retain most of the information, and you’ll never figure out how the software can help you achieve your goals and objectives. So, why do our brains let us down when we’re trying to learn new tools? The answer can be found in an educational psychology concept developed in the late 80s called Cognitive Load Theory (CLT).  What is cognitive load? In the late 1980s, the Australian educational psychologist John Sweller wrote a paper titled Cognitive Load During Problem Solving: Effects on Learning. I n it, Sweller argued that the human mind has limited working memory and can hold and process only 5-9 pieces of information at a time.  The paper was revolutionary because it fundamentally challenged how educators approached the design of instructional materials and learning e...