Blog Usetiful - Digital product adoption made simple

  Self-service options have made things easier for customers. These days, they can sign up for a product and start using it without any human interaction. This process is what most customers want, and it allows businesses to sell their products 24/7. What's not to like? Well, there is one small thing.  Frictionless customer onboarding is excellent. It saves everyone a lot of time and effort. However, not having human discussions or interactions means you can lose some helpful information.  For example, you can't always find out about your customer's preferences or objectives with your products when you don’t speak to them. On top of that, you can also lose the ability to get feedback on a wide range of issues, including the customer onboarding process itself.  So, how can you provide the customer experience your prospective users want and get the feedback you need to improve your onboarding experience and your product? The answer is by using a customer onboarding survey. Im

Video onboarding is a valuable tool for companies trying to acquire new users. Below, we'll explore seven reasons why you should incorporate video into your user onboarding. We live in the YouTube age. The digital and smartphone revolution has changed the way we consume media. As a result, users of every demographic have begun to see video as their primary source of information. Indeed, research suggests that 96% of people have watched a video to learn more about a product or service. The companies who respond to this shift in preferences stand a far better chance of engaging users. Video is all about engagement. While there is still a place for books and the written word, video's power lies in how it captivates an audience. Short, punchy videos are especially effective for grabbing and holding user attention. Further research into video says that viewers retain 95% of a message via video, but just 10% from text. Instructional video embedded within Usetiful product tour When

User onboarding checklists are a crucial tool for developers who are launching products or want to improve product adoption.   What are User Onboarding Checklists? User onboarding checklists are a way to onboard new users. This digital adoption strategy works by splitting the onboarding experience into manageable atomic pieces. By making a checklist with various tasks, you can ensure that users are guided towards getting instant value from your product.     How to Build an Onboarding Checklist? Onboarding checklists are easy to build with no-code tools like Usetiful . By using an onboarding checklist template, your product can benefit from greater user engagement and acquisition. Benefits of User Onboarding The most common reason users abandon a digital product is: a) They can't understand how to use it b) The products value is not clear to them   A good user onboarding process directly addresses both of these issues. Any worthwhile digital adoption strategy needs to assist and dir

What is GDPR? The General Data Protection Regulation (GDPR) is the toughest privacy and security law in the world. It imposes obligations to organizations worldwide, so long as they target or collect data related to the EU residents. ( source ) What counts as personal data? Personal data is any information that relates to an identified or identifiable individual. For example, names or addresses (identified individuals) or location, cookies or even pseudonymous data if easy to link to a specific person (identifiable individual). In every case, you need a valid reason (legal basis) to process personal data. In the context of User Onboarding, it is almost exclusively unambiguous consent . The users must explicitly agree that their personal data is processed for the purpose of user onboarding. Even when you receive explicit consent, the obligations do not end there. For example: You must collect only data absolutely necessary for the given purposes. You must store the data only for as l

  Reducing customer churn rate is one of the top concerns among software, mobile app, or subscription-based business owners. In fact, a recent study shows that most software solutions’ customer retention rate goes down to around 3% after 30 days post-installation. Often, these drops happen as soon as the free trial or demo expires. To reduce customer churn rate, you should consider reviewing your user onboarding process. This process is crucial in leaving a great impression on your customers. Nailing it could increase their overall satisfaction and encourage them to commit to your product for the long-term. With that, here are some tips on how to reduce churn rates with an effective customer onboarding process. 1. Make help easy to find and access First-time users may have a hard time navigating through your app’s interface. Therefore, you must make sure they can easily find and access help upon logging into your software. You can have a pop up at the start asking if they want a sho