Blog Usetiful - Digital product adoption made simple

  SaaS businesses have no shortage of product metrics to track. However, when it comes to the crunch, monthly recurring revenue (MRR) is what really matters. While MRR is a simple concept, increasing it is anything but straightforward. Instead, product managers need to employ a blend of different approaches, including proven psychological principles. One thing is for sure: Great onboarding experiences help SaaS teams win and retain customers, which translates directly into increased MRR. So, if you want to drive your revenues, you need to consider the psychology of onboarding and the seven rock-solid principles. Image by freepik Let’s take a look at each principle and how you can apply them to your onboarding flows. 7 principles of UX psychology Here are the seven psychological principles that can boost your onboarding. They provide a great blend of common sense and more advanced ideas that can inform the way you engage your users.   #1. Cognitive Load Theory John Sweller...

  There are many factors that contribute to an effective user onboarding experience. Clarity, focus, and personalization are some of the most important and most talked about elements you need to help your users understand how your product can solve their problems. However, another essential factor that often goes overlooked is user onboarding time. Long onboarding processes risk boring your users and extending time to value (TTV).  A frustrating onboarding experience is also a terrible first impression of your product, and it can lead to decreased engagement and, ultimately, product abandonment. In other words, it's the exact opposite of what you or your users want from the onboarding process. So, what can you do to reduce onboarding time and allow your users to get stuck into your app to achieve their objectives?  Thankfully, there are three psychological principles that every product should have up its sleeve to move the process along and secure loyal users. In this art...

  Estimates suggest that as many as 99.5% of commercial apps fail each year. User retention, engagement, and long-term satisfaction are essential ingredients for making it into that coveted 0.5%, which is why mobile app onboarding has never been more critical for iOS and Android publishers. As mobile usage continues to dominate the world of apps, delivering effective onboarding experiences has become a top priority for product teams. In this article, we’ll examine why mobile onboarding matters, explore some of the most common challenges in mobile UX, explain why traditional help methods fall short, and discuss how Usetiful’s mobile onboarding solution addresses these issues with an outstanding range of benefits and proven results. Image by rawpixel.com on Freepik Why mobile onboarding matters If you thought the statistics about 99.5% of mobile apps failing each year were terrifying, wait until you hear that 77% of daily active users (DAUs) abandon an app within the first three da...