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Showing posts from September, 2021

5 ways to reduce user churn

User churn rates can make the difference between the success and failure of an app, product, or subscription-based service. Much time and focus are spent on acquiring customers, but all that hard work could be in vain if you are constantly leaking customers. One excellent solution is to invest in user onboarding. This process helps reduce user churn significantly, which dramatically impacts the profitability of any digital SaaS business. Below, we'll take a look at 10 ways to reduce user churn so that you can improve the health of your business. What is User Churn? Before telling you how you can reduce your user churn rate, let's define what it is. User churn rate definition can be different according to the specific context of a business, but for this example, we’ll describe a definition that most makes sense to us and will make sense to a lot of SaaS businesses. User churn rate is the percentage of the customers that were lost from the number of customers that were obtained w