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Showing posts from December, 2023

Types of User Segments You Should Be Targeting

  One of the most significant advantages of digital technology is the ability to personalize your message in ways that seemed impossible just a few years ago. The people who use your product will have a lot in common, but they will also have many differences. User segmentation is a way to acknowledge that diversity and deliver better customer experiences. However, it’s not just marketing teams who can benefit from user segments. They’re also helpful across the entire product management lifecycle, especially for the user onboarding process. Users want greater personality, and user segmentation helps you deliver that. But what are the different ways that you can segment your user base? Are certain methods better for particular products or services? Let’s jump in and find out. Image by Freepik What is customer segmentation? Customer segmentation describes the process of splitting your customers into cohorts based on shared characteristics and behaviors.  While the concept is typically use

The Beginner's Guide to Creating an Effective User Onboarding Checklist

  Users download and open applications because they have a problem they want to solve. The process should be exciting as the possibility of resolving pain points becomes a reality. However, too often, applications are overwhelming and frustrating, leading to unsatisfactory experiences. An effective user onboarding checklist is the antidote to disappointing interactions. They break the onboarding process into clear, structured, bite-sized chunks that guide the users toward adoption.  However, you can’t just stumble on the right checklist by mistake. An effective checklist is the result of understanding the goals, benefits, psychology, and best practices of an onboarding checklist.  In this guide, we'll explain what onboarding checklists are, why you need them, and share some onboarding automation best practices and steps to build great onboarding content. Image by on Freepik What is a user onboarding checklist? A user onboarding checklist is an in-app set of steps that