Blog Usetiful - Digital product adoption made simple

Learning to use or master software can be overwhelming. As you try to get to grips with new tools, there is a lot of information to process and retain. The sad irony is that if it all becomes too much, you won’t retain most of the information, and you’ll never figure out how the software can help you achieve your goals and objectives. So, why do our brains let us down when we’re trying to learn new tools? The answer can be found in an educational psychology concept developed in the late 80s called Cognitive Load Theory (CLT).  What is cognitive load? In the late 1980s, the Australian educational psychologist John Sweller wrote a paper titled Cognitive Load During Problem Solving: Effects on Learning. I n it, Sweller argued that the human mind has limited working memory and can hold and process only 5-9 pieces of information at a time.  The paper was revolutionary because it fundamentally challenged how educators approached the design of instructional materials and learning e...

Aha moment is the sudden realization users feel when they find value in a product. It's the ‘wow’ feeling they recognize with its effectiveness and how to use it. What Is an Aha Moment, and How Can You Have One? Are you a business owner struggling to retain customers? Or do you have a website that your visitors don't subscribe to or sign up for your tools? Well, there is always a two-way explanation for this.  One reason is that you have yet to discover your aha moment as a business owner, and the other reason is the customers didn't find your tools useful to them. As a business owner, you always know the goal of your product, but only some customers see that immediately they land on your product/tools.  What is an Aha Moment Aha! moment is the point where users realize a product/tool's satisfaction, recognition, inspiration, and effectiveness. Think about this scenario; you’re looking for information on freelancing online, and you come across Dave Rogenmoser's bl...

A great user onboarding experience is vital for user activation and retention. Getting it right will drive revenue and growth. But getting it wrong can lead to: customer churn wasted customer acquisition costs loss of revenue poor growth Customer acquisition cost (CAC) is rising. This situation has underlined the importance of retaining customers. Great user onboarding allows your business to  keep customers increasing customer lifetime value (CLV) increase customer satisfaction boost customer experience drive revenues Best user onboarding practices We all need help from time to time. Customers are no different. To get the most from a product, they need a little guidance. Good onboarding requires a lot of different things. But mostly, it's about showing users how to get the most from your product.  Let's look at the best ways you can help users unlock the power of your product or service. #1. Know your users Many products appeal to a wide variety of users. You should know who ...