Blog Usetiful - Digital product adoption made simple

  As any good product management professional knows, users are not a monolith. Instead, they are a diverse bunch with different needs, behaviors, demographics, devices, goals, and more. User segmentation helps you categorize these different contexts to make your product as good as possible. Here’s how to segment your user base to improve user experience and boost engagement. Image by Freepik What is user segmentation? User segmentation describes the process of breaking up your user base into groups based on shared characteristics.  Users are diverse, and they have unique behaviors, needs, pain points, financial situations, and so on. Understanding these different cohorts helps developers personalize their product and its overall user experience to better serve each segment. The thing is, users love personalization. It helps them feel in control, cuts down on unnecessary information, and it can even deeper their relationship with your brand. Segmenting users allows you to deliv...

  One of the most significant advantages of digital technology is the ability to personalize your message in ways that seemed impossible just a few years ago. The people who use your product will have a lot in common, but they will also have many differences. User segmentation is a way to acknowledge that diversity and deliver better customer experiences. However, it’s not just marketing teams who can benefit from user segments. They’re also helpful across the entire product management lifecycle, especially for the user onboarding process. Users want greater personality, and user segmentation helps you deliver that. But what are the different ways that you can segment your user base? Are certain methods better for particular products or services? Let’s jump in and find out. Image by Freepik What is customer segmentation? Customer segmentation describes the process of splitting your customers into cohorts based on shared characteristics and behaviors.  While the concept is typi...

When creating new product tour it is crucial to set up the right targeting to ensure the tour is shown in the right context to the right audience. You can set up targeting with Usetiful easily, but also advanced options are available.