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Showing posts from June, 2021

Customer Relationship Management (CRM): What is it and why you need it

CRM Meaning Customer Relationship Management, or CRM, is a way for companies to manage their interactions with customers. Any method that uses data to improve interactions during each stage of the customer journey can be considered CRM. Yet, for many, CRM is about the software that manages these relationships. What Is CRM Software? CRM Software is a tool or collection of tools that collect and store customer data. This software is then used to analyze and manage these details to help companies deliver better results. What Are the CRM Benefits? CRM software exists to collate and analyze customer data. From here, organizations can use this information to create insights into customer behavior. The different roles in a business’s CRM define which data will be helpful at each stage of the customer journey. Additionally, each department will benefit in different ways. Marketing Teams By understanding their customers' needs, profiles, and demographics, marketing teams can create more

Product Tours - Everything You Need To Know About Software Product Walkthroughs

  What Are Product Tours and What Are Their Benefits? Picture this. You've been developing a new piece of software or app for months. It's almost ready for launch. The only problem? No one knows how to use it yet. Product Tours are an interactive way of giving users and new customers a guide to using the product. They can also be employed to guide users on new features. Not all users will be tech-savvy, so to improve onboarding, guidance can make a big difference. The modern product tour has a level of complexity and sophistication that was lacking in the past. When used correctly, they are far more than just pop-ups that direct user action. Now, product tours can provide different UI patterns to create a mix of materials that guide users through their first impression of your products or digital solutions. They can teach users how to use tools and get the most from a site or platform. As the digital marketplace has become more competitive, the importance of user onboarding is