Blog Usetiful - Digital product adoption made simple

  User onboarding software helps drive user retention, product adoption, and customer satisfaction. It’s well-established that a digital adoption platform (DAP) is essential for competing with other SaaS products in an increasingly crowded marketplace, but how can you choose the right tool for the job? This article will explore three product onboarding tools, Product Fruits, Pendo, and Usetiful, and compare features, pricing, customer support, and other categories to help you decide the best onboarding software for your business. Image by KamranAydinov on Freepik 1. Features The best way to judge a digital adoption solution is by what it can do for your SaaS product. So, let’s take a look at the features that define Product Fruits, Pendo, and Usetiful. Product Fruits Product Fruits helps SaaS teams build engaging, interactive onboarding content. Let’s take a look at some of the tool’s best features. Product tours and guides: Build handy step-by-step guides that drive product and featu

  In an excellent e27 article last year, writer Alfonso Manalastas shared his take on the 5 common challenges marketing professionals face today . Manalastas focused on how AI has transformed marketing and advertising in recent years. However, the rate of change has been so rapid that many marketing professionals are struggling to catch their breath.  So, how can you overcome these issues and unlock the transformation benefits of marketing technology?  Let’s examine the five most common challenges facing marketing professionals today and discuss how you can solve them with the right approach and technologies. Image by freepik Challenge #1. Adapting to the ever-changing market Marketing is one of the fastest-evolving disciplines in the world of work. In the last decade, MarTech has exploded in sophistication. For example, AI and ML-powered technology have increased marketing personalization, predictive analytic tools have driven data-driven decisions, and automation has allowed teams to