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Usetiful and Mad About Marketing Consulting Partner to Accelerate AI Adoption and Customer Experience Transformation


 In the era of AI-driven innovation, success isn't just about building smarter products. It's about helping people adopt and use them effectively.

That’s why we’re proud to announce a strategic partnership between Usetiful, a no-code Digital Adoption Platform, and Mad About Marketing Consulting, an award-winning boutique firm that helps businesses navigate complex marketing, customer experience, and go-to-market transformations.

Together, we are combining strategic advisory and operational enablement to help companies, from startups to corporates, unlock the full potential of digital and AI investments.


Why This Partnership Matters

AI is transforming how products are built, marketed, and supported. But the biggest challenge isn’t the technology. It’s adoption. Even the most innovative tools will fail to deliver return on investment without the right strategy, onboarding, and user enablement.

Mad About Marketing Consulting provides advisory services to address pain points across process, people, and platforms. They work hand-in-hand with your internal marketing teams or external agency partners to develop sustainable solutions that strengthen your value proposition and drive acquisition, engagement, experience, and retention strategies.

Their services include:

  • Marketing transformation and go-to-market planning

  • Customer experience strategy, martech optimization, and digital channel alignment

  • Change management and leadership enablement

  • Their signature AI Adoption Transformation framework, helping leaders assess readiness, define the right use cases, and prepare teams for long-term success

Usetiful complements this with a powerful no-code platform that helps teams:

  • Onboard customers through in-app tours, checklists, and smart tips

  • Reduce churn and boost product activation

  • Equip Sales and Marketing teams with personalized, scalable user journeys

  • Onboard new employees into digital tools and workflows more efficiently


A Human-First Approach to AI Transformation

This partnership is grounded in a shared belief: successful AI transformation must start with the people who use it. Technology should enhance human workflows, not overwhelm them.

Many organizations are eager to implement AI-powered tools, but few have a structured roadmap that ensures meaningful adoption across customer experiences, employee workflows, and internal operations. That’s where Usetiful and Mad About Marketing Consulting come together.

Here’s how we help businesses drive AI transformation together:


✅ Example 1: Customer Targeting, Acquisition, Engagement and Retention

Mad About Marketing Consulting leads the strategic phase, developing a refined value proposition, identifying high-value segments, and defining detailed customer targeting criteria across B2B and B2C channels.

Usetiful brings the strategy to life through execution, by delivering personalized onboarding flows tailored to each segment, using smart tips and product tours that adapt based on user tags, behavior, and goals. Retention is supported with in-app nudges, contextual check-ins, and feedback surveys.

Goals to achieve: Increased acquisition efficiency, higher onboarding completion, and improved customer lifetime value across key segments.


✅ Example 2: Strategic Planning and In-App Execution

Mad About Marketing Consulting helps a SaaS company define its go-to-market strategy for a new AI-powered analytics dashboard. Their advisory team runs a Value Proposition Workshop, maps key personas, and defines success metrics.

Usetiful then turns that strategy into in-product experiences. The platform delivers personalized onboarding checklists, in-app walkthroughs, and contextual tooltips that help each user segment understand and engage with the new tools.

Goals to achieve: Faster time to value and higher feature adoption for a complex AI rollout.


✅ Example 3: Internal AI Enablement for Sales and Marketing Teams

Mad About Marketing Consulting conducts a Martech Enablement Workshop with a growth-stage company trying to streamline its customer and marketing engagement platforms and identify gaps in current usage amongst its employees.

Usetiful supports internal enablement using in-app onboarding for Sales and Marketing teams. Tooltips and walkthroughs are embedded in the CRM and email platforms to train teams on new AI workflows.

Goals to achieve: Reduced resistance to change, faster team rampup, and more effective sales execution.


✅ Example 4: Global AI Rollout in a Corporate Environment

Mad About Marketing Consulting leads a change management initiative for a multinational launching AI-driven CX automation. They manage training, stakeholder alignment, and team buy-in.

Usetiful handles onboarding at scale across customer-facing tools, ensuring employees know how to use AI support systems effectively through contextual guidance.

Goals to achieve: Smoother global rollout and increased usage of new AI tools.

Through these joint efforts, organizations not only plan and launch AI initiatives they ensure those initiatives are adopted, understood, and optimized by the people who matter most.


Ready to Transform?

If your organization is investing in digital transformation, marketing modernization, or AI-powered customer experiences, now is the time to ensure your people are ready too.

Let’s turn strategy into action and adoption into impact.

👉 Learn more about Usetiful
👉 Explore the AI Adoption Transformation approach
📩 Interested in exploring Mad About Marketing Consulting’s services? Reach out at contact@madaboutmarketingconsulting.com
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