Blog Usetiful - Digital product adoption made simple

  The user onboarding funnel is a great way to get visibility into the steps your user takes from signing up for your product and converting into a regular user. Here’s how you leverage user onboarding software like Usetiful to optimize your onboarding funnel. What is a user onboarding funnel? A user onboarding funnel is a map of the journey a new user takes from signing up for your product to becoming a competent and loyal user. Typically structured as a set of steps, the onboarding funnel is geared toward helping users understand why your product is valuable, how they can use it, and experience the early wins that will keep them coming back for more.  How user onboarding funnels can drive conversions Image by rawpixel.com on Freepik User onboarding funnels help you get granular about onboarding. While a holistic view of onboarding is essential, it also helps to drill down into each stage. Breaking the user onboarding journey into discrete stages opens up a lot of benefits, w...

  A recent report in G2 states that web traffic for their Customer Success product category grew by 42% last year. This surge of interest suggests that businesses are prioritizing customer retention over customer acquisition.  This news isn't surprising. Fears of a recession are gripping the business world. A Twilio Segment report from late last year backs up G2's findings. Their survey indicates 2 in 3 businesses are shifting focus from growth to retention in light of economic issues. So what can businesses do to improve their customer success? Statistics suggest that customer self-service is a significant element of customer success. For example: Almost 40% of customers say they can resolve issues more quickly through self-service. 88% of users expect a company to offer a customer self-service option Over 80% of customers want more self-service options, but only 15% are happy with existing tools It's clear what customers want. How businesses meet that need is the centr...

Customer loyalty is more crucial than ever in today's business climate. Businesses are under even more pressure to maintain customer satisfaction and loyalty as a result of the economic downturn of 2023.  Retaining customers is about ensuring they keep coming back for more of what you offer. Loyal customers are more likely to stick around, so it's crucial to work on increasing customer loyalty if you want to keep your business thriving. Image by benzoix on Freepik What is customer retention and why is it important in today's business landscape? Customer retention is a metric used to evaluate a company's success in maintaining customer relationships over time. Customer retention is useful not only for counting the number of devoted customers but also as a proxy for measuring or predicting factors like customer satisfaction, repurchase behavior, engagement, and emotional attachment to a brand. Retention metrics start with the first purchase a customer makes and extend to...