Blog Usetiful - Digital product adoption made simple

  In the era of AI-driven innovation, success isn't just about building smarter products. It's about helping people adopt and use them effectively. That’s why we’re proud to announce a strategic partnership between Usetiful , a no-code Digital Adoption Platform, and Mad About Marketing Consulting , an award-winning boutique firm that helps businesses navigate complex marketing, customer experience, and go-to-market transformations. Together, we are combining strategic advisory and operational enablement to help companies, from startups to corporates, unlock the full potential of digital and AI investments. Why This Partnership Matters AI is transforming how products are built, marketed, and supported. But the biggest challenge isn’t the technology. It’s adoption. Even the most innovative tools will fail to deliver return on investment without the right strategy, onboarding, and user enablement. Mad About Marketing Consulting provides advisory services to address pain points ...

  Every product needs a go-to-market (GTM) strategy. However, according to a Gartner survey of Chief Sales Officers (CSOs), less than 75% of GTMs are a success. So, how can businesses do better? The key lies in making things as simple as possible.  Image by tirachardz on Freepik What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is a clear and detailed plan that outlines how your business will introduce a product or service to the market. These plans act as a roadmap for connecting with your target audience, ensuring product adoption, and reaching sales and revenue goals. Key Components of a Go-To-Market Strategy The best way to simplify any strategy is to break it down into its constituent parts. Here are the key ingredients of a solid GTM strategy. Target market: Understanding your target market will help you understand what demographics will benefit from your product. Get this right, and you can tailor your marketing to the right people. Value proposition...

  If you’re familiar with the AARRR — also known as the Pirate Metrics — you’ll understand how you can use it to improve each part of your sales funnel. But have you ever considered how your brand could use the AARRR metric across different growth stages of your business? In this article, we’ll break down the different AARRR metrics and show how you can apply them across early, growth, and scale stages in your business. Image by freepik What are the AARRR metrics? AARRR is an acronym for a set of metrics that help teams focus on and optimize the user journey. Instead of looking Read this article for a deeper dive into AARRR. Early stage AARRR growth metrics Early stage businesses have two primary goals: Validating the product’s value proposition. Find a strong product-market fit . Acquisition, activation, and retention are the key AARRR metrics to focus on. While revenue and referral might not be the biggest priorities, you should still pay attention to these metrics because t...