A good product demo can be the difference between closing a deal or losing out to a competitor. For SaaS businesses, demos are an essential way to let your potential customers see what your product can do. If you want to increase your leads and sales, you need to give your customers what they want, and that involves going beyond telling them why your solution is an excellent fit for their business. Here is where the key presales tool known as a product demo can step in. What is a product demo? A product demo, short for product demonstration, is a way to show your prospects the value of your product. Potential users can listen to colleagues talk about why an app is excellent, and they can read all about its benefits, but nothing beats taking the product for a spin. In short, the product demo is a central piece of a solid SaaS presales strategy. When done correctly, demos help your prospects experience how they can get value from a product. Once they’re convinced that a solution will m