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'Show, Don't Tell': How to Do a Successful SaaS Product Demo

  A good product demo can be the difference between closing a deal or losing out to a competitor. For SaaS businesses, demos are an essential way to let your potential customers see what your product can do. If you want to increase your leads and sales, you need to give your customers what they want, and that involves going beyond telling them why your solution is an excellent fit for their business. Here is where the key presales tool known as a product demo can step in. What is a product demo? A product demo, short for product demonstration, is a way to show your prospects the value of your product. Potential users can listen to colleagues talk about why an app is excellent, and they can read all about its benefits, but nothing beats taking the product for a spin. In short, the product demo is a central piece of a solid SaaS presales strategy. When done correctly, demos help your prospects experience how they can get value from a product. Once they’re convinced that a solution will m

Automated Sales Demo Never Sleeps. Let the Demo Automation Take the Strain

  Sales and marketing costs are rising, and converting prospects is challenging in an increasingly competitive sector. However, what if there was another way to generate and convert leads? Enter product-led sales. How product-Led sales meet evolving customer preferences Traditional software sales involve promoting your product or service via sales and marketing to generate leads. From there, your reps speak to prospects and convince them to agree to a sales demo. While this approach can get great results, it costs money and time. In recent years, software development teams have been trying different techniques. Some of these changes were motivated by saving money and reducing the sales cycle. However, part of this evolution was driven by changes in customer preferences. As the internet matured, customers gravitated towards self-serve options . When given a choice, many prospects don’t want to interact with sales teams. Instead, they prefer to research on their own time and access produ

The Value of Digital Employee Onboarding: Why Your Organization must Implement One

  Talent acquisition and employee retention have never been more critical. Employers are competing for a small pool of specialist workers, and remote work has made these contests even harder. With the technological landscape shifting constantly, employers need to find staff with modern skills. However, finding and hiring the best workers is a massive problem for companies worldwide. According to recent research by HubSpot and Boon, one in four CEOs says that talent acquisition is the biggest reason holding their company back .  When companies find the right staff, they must do everything possible to ensure their new hires feel welcome and comfortable in their new job. As remote work has grown, helping employees bed in has become more challenging. Digital employee onboarding is a solution to many of these issues. Automating your onboarding can save your business resources while providing your employees with everything they need to settle and become productive members of your team. What