If you’re familiar with the AARRR — also known as the Pirate Metrics — you’ll understand how you can use it to improve each part of your sales funnel. But have you ever considered how your brand could use the AARRR metric across different growth stages of your business? In this article, we’ll break down the different AARRR metrics and show how you can apply them across early, growth, and scale stages in your business. Image by freepik What are the AARRR metrics? AARRR is an acronym for a set of metrics that help teams focus on and optimize the user journey. Instead of looking Read this article for a deeper dive into AARRR. Early stage AARRR growth metrics Early stage businesses have two primary goals: Validating the product’s value proposition. Find a strong product-market fit . Acquisition, activation, and retention are the key AARRR metrics to focus on. While revenue and referral might not be the biggest priorities, you should still pay attention to these metrics because t...
