Blog Usetiful - Digital product adoption made simple

  Successful products solve pain points and address clear market needs. But how do you know that you’ve achieved product-market fit before you go to market? The answer lies in understanding your audience. What is product-market fit? Marc Andreessen, one of the founders of the famous VC fund Andreessen Horowitz, coined the term product-market fit.  Andreessen defines product-market fit (PMF) as: "being in a good market with a product that can satisfy that market." The two important concepts here are: Good market: A market that contains enough users with a clear need for your product. A satisfying product: A product that addresses and solves your market's pain points. While PMF is an astonishingly simple concept, research from CB Insights suggests that 42% of startups fail because the founders fail to find a good product-market fit.   So, the question for SaaS product teams is, “How can we avoid those pitfalls and survive in a competitive landscape?” The answer begins wit...

With all the talk about the cloud, you’d be forgiven for thinking that on-premise solutions had gone out of fashion entirely. However, that couldn’t be further from the truth. Many businesses that operate with sensitive information, such as banks, government organizations, and other tightly regulated sectors, never fully embraced the cloud.  In addition to the security-focused businesses that had to keep things on-prem, we’ve also recently seen the emergence of what has been termed “cloud repatriation.” The reasons for the trends are complex and include compliance, performance, and cost concerns.  Experts suggest the future of IT infrastructure deployment and management will involve a more hybrid approach. Others suggest that the return to on-prem is about the expiration of COVID-19-era contracts.  The pandemic saw a massive shift towards remote work, which exacerbated the trend toward the cloud. It also led to a surge of importance in digital adoption platforms (DAPs) as...