Blog Usetiful - Digital product adoption made simple

  Who We're Talking About MAXMODAL ltd . is a neutral multimodal network that simplifies the complex world of transport and logistics. Their comprehensive platform allows users to manage everything from tariffs and supply chains to transportation requests and communication with contractors. In a fast-paced industry where efficiency is key, the team, led by project leader Dinar, recognized that their internal processes were becoming a bottleneck. Their ultimate goal was to find a solution that could match the robust functionality of their product with an equally seamless user experience. The Goals Right from the start, the MAXMODAL team knew exactly what they wanted to achieve with Usetiful. Their main goals were to: Improve feature adoption: With so many powerful tools on their platform, they needed a way to ensure users were discovering and utilizing every feature to its full potential. Enable customers with self-service support: They wanted to empower their users to find answe...

  Strong mobile onboarding is about making a good first impression. Get it right, and your user can become a loyal advocate for your product. Get it wrong, and they could leave your app in minutes and never look back.  Image by pch.vector on Freepik Eighty per cent of users will abandon an app if they don’t quickly understand how to use it or see its value. Some churn is inevitable, but letting good users walk away because your onboarding is weak is unsustainable.  In this article, we’ll look at the four most common app onboarding mistakes and share how to fix or avoid them altogether.  1. Forcing Users Through Long or Tedious Flows Long, tedious flows are a cardinal sin of mobile app onboarding . With Day 1 retention rates often as low as 20% across most app categories, it’s clear that onboarding friction is a clear driver of user churn. If your mobile app onboarding flows require users to sign up before they get a chance to explore the app, there is a good chance t...

  SaaS businesses have no shortage of product metrics to track. However, when it comes to the crunch, monthly recurring revenue (MRR) is what really matters. While MRR is a simple concept, increasing it is anything but straightforward. Instead, product managers need to employ a blend of different approaches, including proven psychological principles. One thing is for sure: Great onboarding experiences help SaaS teams win and retain customers, which translates directly into increased MRR. So, if you want to drive your revenues, you need to consider the psychology of onboarding and the seven rock-solid principles. Image by freepik Let’s take a look at each principle and how you can apply them to your onboarding flows. 7 principles of UX psychology Here are the seven psychological principles that can boost your onboarding. They provide a great blend of common sense and more advanced ideas that can inform the way you engage your users.   #1. Cognitive Load Theory John Sweller...