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Reduce Cognitive Load with Onboarding Checklists

Learning to use or master software can be overwhelming. As you try to get to grips with new tools, there is a lot of information to process and retain. The sad irony is that if it all becomes too much, you won’t retain most of the information, and you’ll never figure out how the software can help you achieve your goals and objectives. So, why do our brains let us down when we’re trying to learn new tools? The answer can be found in an educational psychology concept developed in the late 80s called Cognitive Load Theory (CLT).  What is cognitive load? In the late 1980s, the Australian educational psychologist John Sweller wrote a paper titled Cognitive Load During Problem Solving: Effects on Learning. I n it, Sweller argued that the human mind has limited working memory and can hold and process only 5-9 pieces of information at a time.  The paper was revolutionary because it fundamentally challenged how educators approached the design of instructional materials and learning e...

Simplifying Your Go-To-Market Strategy for Better Adoption

  Every product needs a go-to-market (GTM) strategy. However, according to a Gartner survey of Chief Sales Officers (CSOs), less than 75% of GTMs are a success. So, how can businesses do better? The key lies in making things as simple as possible.  Image by tirachardz on Freepik What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is a clear and detailed plan that outlines how your business will introduce a product or service to the market. These plans act as a roadmap for connecting with your target audience, ensuring product adoption, and reaching sales and revenue goals. Key Components of a Go-To-Market Strategy The best way to simplify any strategy is to break it down into its constituent parts. Here are the key ingredients of a solid GTM strategy. Target market: Understanding your target market will help you understand what demographics will benefit from your product. Get this right, and you can tailor your marketing to the right people. Value proposition...