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Measure effectiveness of product tours

This article introduces the reporting features of Usetiful - the user onboarding software. The analytics measure the effectiveness of your experiences made by your product tours. Iterate on your results, improve your tours and maximize user engagement!

Reports are available in Usetiful Plus - start a 14-day free trial to try it out.
Then you can find your data for specific tours in the Reports section.



The reporting dashboard contains several key metrics and charts with tour data:
  • Assists last 30 days - represent people that were supported. It does not matter how many times the user was assisted on a given day, or how many tour steps were opened - we always count just one.
  • Tours started and Tours completed represent how many tours were actively started by your users (the second step was reached) and how many finished (the last step was finished).
    • If these values are low, it shows that the first step isn't attractive to users, so they don't continue on the tour. Improve text content and labels of the actions that lead to the next steps.
  • The performance chart shows a historical trend of assists, tour starts, and tour completes.
  • The chart in section Steps shows how many times the particular steps of the tour were displayed.
    • If the views between the steps drop, improve navigation. For example, you can enable to show progress or change the names of buttons.

For a better comparison of performance between all your guided product tours, return to the list of reports. All the important numbers are updated daily in the table.


We hope that you will find tour reports useful to maximize user engagement and activation.

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Create product tours with Usetiful

Usetiful contains an advanced editor that enables you to build tours visually without any programming skills. Try it yourself with 14-day trial.

Preview Tours with Usetiful Chrome Extension

We are happy to introduce Usetiful for Chrome, a new browser extension that enables you to preview all your Usetiful product tours on any site without touching the code. Just follow the steps below to preview your product tours:



Install plugin and preview your tour 1. Enter Google Chrome Web Store and install the Usetiful: Product Tours extension.


(Note: Usetiful: Product Tours browser extension works with Chrome browser only)
2. When the plugin is successfully installed, the Usetiful icon will appear in the browser top bar with the following message.

3. Click on the Usetiful icon and log in using your Usetiful credentials. If you are currently logged in to the Usetiful, the plugin will connect to your account automatically.
4. Go to the page where you want to preview your tour. The bottom panel indicates whether the selected tour is available.
(Note: Only tours that are allowed to be shown on given page will be offered - see Page Targeting.)

If the tour is available, you can immedi…

Select Element on Your Page

To associate tour steps (pointers) with specific elements on your site, you need to hook to the selectors of elements. Selectors are used to "find" the HTML elements on your site. It is not difficult to find out the selector of a specific page element.

The easiest way is to use our Chrome extension.

Usetiful for Chrome extension (Recommended) 1. We recommend you to first install the extension - it enables you to preview product tours directly on your page without embedding the code. When on the page, it allows you to get the element selector on just one click.

2. Inside the tour editor, the "Element" field require you to enter the selector of the HTML element on your site.

Click on the "Select element" action on the right side of the field.  The following dialog will appear if the Usetiful browser extension is enabled.

3. Enter the address of your web page and click "Open page"
4. To select the element on the target page, just move your mouse c…