Skip to main content

Measure effectiveness of product tours

This article introduces the reporting features of Usetiful - the user onboarding software. The analytics measure the effectiveness of your experiences made by your product tours. Iterate on your results, improve your tours and maximize user engagement!

Reports are available in Usetiful Plus - start a 14-day free trial to try it out.
Then you can find your data for specific tours in the Reports section.



The reporting dashboard contains several key metrics and charts with tour data:
  • Assists last 30 days - represent people that were supported. It does not matter how many times the user was assisted on a given day, or how many tour steps were opened - we always count just one.
  • Tours started and Tours completed represent how many tours were actively started by your users (the second step was reached) and how many finished (the last step was finished).
    • If these values are low, it shows that the first step isn't attractive to users, so they don't continue on the tour. Improve text content and labels of the actions that lead to the next steps.
  • The performance chart shows a historical trend of assists, tour starts, and tour completes.
  • The chart in section Steps shows how many times the particular steps of the tour were displayed.
    • If the views between the steps drop, improve navigation. For example, you can enable to show progress or change the names of buttons.

For a better comparison of performance between all your guided product tours, return to the list of reports. All the important numbers are updated daily in the table.


We hope that you will find tour reports useful to maximize user engagement and activation.

Popular posts from this blog

Create product tours with Usetiful

Usetiful contains an advanced editor that enables you to build tours visually without any programming skills. Try it yourself with 14-day trial.

Preview Tours with Usetiful Chrome Extension

We are happy to introduce Usetiful for Chrome, a new browser extension that enables you to preview all your Usetiful product tours on any site without touching the code. Just follow the steps below to preview your product tours:



Install plugin and preview your tour 1. Enter Google Chrome Web Store and install the Usetiful: Product Tours extension.


(Note: Usetiful: Product Tours browser extension works with Chrome browser only)
2. When the plugin is successfully installed, the Usetiful icon will appear in the browser top bar with the following message.

3. Click on the Usetiful icon and log in using your Usetiful credentials. If you are currently logged in to the Usetiful, the plugin will connect to your account automatically.
4. Go to the page where you want to preview your tour. The bottom panel indicates whether the selected tour is available.
(Note: Only tours that are allowed to be shown on given page will be offered - see Page Targeting.)

If the tour is available, you can immedi…

Build your first Welcome Message

Why Welcome message? Welcome message has a great impact on how users perceive your application - you can set up a very friendly and human tone of conversation. On top of that - it is really easy to create one with Usetiful!

Benefits:
Introduce your product from human perspective and let users know you appreciate themActivate your users with call-to-action Get your Usetiful ready for more complex opportunities
Build the modalIn the Overview menu, click on "Add tour"
Tour name - Give your Welcome message a name so you can find it later
Let's keep it simple - page targeting should remain "All pages", trigger should remain to "Launch automatically". You can change these settings anytime later. Click "Continue".
Usetiful creates the first example modal for you. Click inside of the modal and update the content! Pro tip: Include pictures or video!

Buttons - your call to action Usetiful allows you to set up actionable buttons. These can lead customers…