Blog Usetiful - Digital product adoption made simple

  The customer self-service train has picked up massive momentum over the last few years. These days, an exciting mix of emerging strategies and technology has emerged to help brands deliver experiences that drive customer loyalty and retention. However, too many businesses are failing to take advantage of these new models and best practices.  This article will examine the state of customer self-service in 2024 and how your business can embrace a more user-centric future. Image by cookie_studio on Freepik The evolution of customer self-service In many ways, the conversation around customer self-service is too fixated on cost savings. While that is a major concern for many businesses, it ignores the fact that the true value of self-service tech lies in its potential to provide added value for users, which in turn boost retention, loyalty, and revenues. So, when it comes to customer loyalty, what do these value-enhanced interactions look like? Well, for starters, it means that c...

Making mistakes is one of the quickest paths to knowledge. But there is a faster route: learning from other people’s mistakes. When it comes to user onboarding, knowing what not to do will give you a huge advantage. So, let’s take a look at the 10 most common SaaS user onboarding mistakes and how you can solve them with an onboarding solution like Usetiful. Mistake #1: Overly general onboarding Some products are so simple and intuitive that even a child can pick them up straight away. However, in most scenarios, your users are coming at your problem with a diverse range of needs, experiences, and goals.  If your onboarding is too general, it’s hard to engage all your users. Furthermore, if you can’t communicate the value of your product to each individual, they’re probably going to churn quickly. Solution: The solution to overly general onboarding is user segmentation. If you collect the right information from your users, you can segment tours based on job role, use case, company ...