Blog Usetiful - Digital product adoption made simple

  Finding product-market fit (PMF) is the Holy Grail for startup founders. Figuring out if sustainable demand for your product exists is something you want to do as early as possible so you can change course or make the necessary adjustments. However, many startups only realize they don’t have PMF well after going to market.  This article will look at how you can identify and achieve PMF, even if things aren’t quite going as expected.  Image by creativeart on Freepik What is the 40% Rule? Sean Ellis is well-known in the software development space. In a legendary 2010 blog post, he coined the term “growth hacking ,” which revolutionized how founders think about product marketing. As if that were not enough, he also popularised the Sean Ellis Rule, also known as the 40% Rule. The 40% Rule is very straightforward. All it requires is asking your users one simple question: "How would you feel if you could no longer use our product?" The respondents then have a choice of one of...

  Successful products solve pain points and address clear market needs. But how do you know that you’ve achieved product-market fit before you go to market? The answer lies in understanding your audience. What is product-market fit? Marc Andreessen, one of the founders of the famous VC fund Andreessen Horowitz, coined the term product-market fit.  Andreessen defines product-market fit (PMF) as: "being in a good market with a product that can satisfy that market." The two important concepts here are: Good market: A market that contains enough users with a clear need for your product. A satisfying product: A product that addresses and solves your market's pain points. While PMF is an astonishingly simple concept, research from CB Insights suggests that 42% of startups fail because the founders fail to find a good product-market fit.   So, the question for SaaS product teams is, “How can we avoid those pitfalls and survive in a competitive landscape?” The answer begins wit...