Successful products solve pain points and address clear market needs. But how do you know that you’ve achieved product-market fit before you go to market? The answer lies in understanding your audience. What is product-market fit? Marc Andreessen, one of the founders of the famous VC fund Andreessen Horowitz, coined the term product-market fit. Andreessen defines product-market fit (PMF) as: "being in a good market with a product that can satisfy that market." The two important concepts here are: Good market: A market that contains enough users with a clear need for your product. A satisfying product: A product that addresses and solves your market's pain points. While PMF is an astonishingly simple concept, research from CB Insights suggests that 42% of startups fail because the founders fail to find a good product-market fit. So, the question for SaaS product teams is, “How can we avoid those pitfalls and survive in a competitive landscape?” The answer begins wit...