Every product needs a go-to-market (GTM) strategy. However, according to a Gartner survey of Chief Sales Officers (CSOs), less than 75% of GTMs are a success. So, how can businesses do better? The key lies in making things as simple as possible. Image by tirachardz on Freepik What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is a clear and detailed plan that outlines how your business will introduce a product or service to the market. These plans act as a roadmap for connecting with your target audience, ensuring product adoption, and reaching sales and revenue goals. Key Components of a Go-To-Market Strategy The best way to simplify any strategy is to break it down into its constituent parts. Here are the key ingredients of a solid GTM strategy. Target market: Understanding your target market will help you understand what demographics will benefit from your product. Get this right, and you can tailor your marketing to the right people. Value proposition...