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Showing posts from October, 2025

Usetiful acquisition - Founder's post

Good news, everyone! Usetiful is joining Fullstory , marking the next chapter in our journey to help teams create more intuitive and meaningful digital experiences. Why? Some of you might remember this: Product adoption is about inspiring the right behaviors that lead to lasting satisfaction for users. To do that, teams need a deep understanding of what users do, see, and think at every step. As we explored new ways to bring that clarity to life, through features like session replay, we discovered how closely Usetiful’s mission aligned with Fullstory’s vision for behavioral intelligence. Joining forces was the natural next step. Together, Usetiful and Fullstory unlock the full value of digital products by giving teams the insight to know when and why users need help - and the ability to deliver experiences that feel human, personalized, and effortless. Since our launch in 2019, we’ve been guided by the feedback, creativity, and trust of our users. Your partnership has shaped Usetiful ...