While surveys and forms sound similar, they are different things with their own goals, formats, and best practices. However, they are both crucial elements of customer success because they allow you to collect a vital resource: feedback. Any company worth its salt needs feedback. It allows you to improve your product and understand your customers at the same time. But before you start rushing out and asking the questions that matter, you need to understand the difference between forms and surveys and where to use them. Image by Freepik What is the difference between a form and a survey? Forms and surveys are used to gather information. However, the type of information they collect can help tell them apart. Surveys are best for collecting opinions, feedback, and information from individuals or larger groups of people. Typically, they use multiple-choice questions. However, many surveys include options for open-ended questions. Forms are best for collecting objective information. Th