Blog Usetiful - Digital product adoption made simple

Image by benzoix on Freepik   User activation is one of the most critical and influential KPIs for your SaaS product. At its simplest, it describes the process of a prospect becoming an active user.  The steps required to get a user to that point are complex. However, a digital adoption platform can help. Let’s explore how. But first, let’s look at what user activation is and why it’s so crucial for your SaaS product. What is user activation? User activation is one of the essential parts of the buyer journey. It happens when users have gotten a benefit from your product to the point that they will pay for it or become regular or active users. Many people mix up the Aha moment with user activation. However, they describe two different things. Let's explain this further. The Aha moment happens when users realize what your SaaS product can do. They see it in action and understand its potential to help them do something quicker, cheaper, better, or whatever your USP is. On the other h

  Self-service options have made things easier for customers. These days, they can sign up for a product and start using it without any human interaction. This process is what most customers want, and it allows businesses to sell their products 24/7. What's not to like? Well, there is one small thing.  Frictionless customer onboarding is excellent. It saves everyone a lot of time and effort. However, not having human discussions or interactions means you can lose some helpful information.  For example, you can't always find out about your customer's preferences or objectives with your products when you don’t speak to them. On top of that, you can also lose the ability to get feedback on a wide range of issues, including the customer onboarding process itself.  So, how can you provide the customer experience your prospective users want and get the feedback you need to improve your onboarding experience and your product? The answer is by using a customer onboarding survey. Im