Blog Usetiful - Digital product adoption made simple

Previously in our blog, we discussed 5 ways to reduce user churn. But it doesn't end there. We have more tips to share based on our own and our client's experience, as well as the industry expertise we have accumulated through our time in the customer engagement industry.  Those tips are great ways to ensure more long-term success for your product. #1 Provide Useful and Helpful Content While it's well known that producing valuable content can help with user acquisition and SEO, it's not its only tangible benefit. Helpful content also enables current users to get more from your service and reduces the churn rate.  Emails, blog posts, and newsletters are excellent ways to demonstrate the value of your product and the full possibilities it offers. Even for current users and subscribers, this content presents ways to engage with your product when they are not using it. For example, an article that describes five underutilized functions of an app can motivate current users t...

User churn rates can make the difference between the success and failure of an app, product, or subscription-based service. Much time and focus are spent on acquiring customers, but all that hard work could be in vain if you are constantly leaking customers. One excellent solution is to invest in user onboarding. This process helps reduce user churn significantly, which dramatically impacts the profitability of any digital SaaS business. Below, we'll take a look at 10 ways to reduce user churn so that you can improve the health of your business. What is User Churn? Before telling you how you can reduce your user churn rate, let's define what it is. User churn rate definition can be different according to the specific context of a business, but for this example, we’ll describe a definition that most makes sense to us and will make sense to a lot of SaaS businesses. User churn rate is the percentage of the customers that were lost from the number of customers that were obtained w...

   Intercom is an excellent tool to engage with your customers - it is fairly customizable and can be targeted. Many of our customers use Intercom to engage with their website visitors and users in different stages of their customer journey.  This makes Intercom an area of interest for Usetiful customers who want to step up their onboarding and adoption strategies - what if you could launch a Usetiful tour right from an Intercom widget? Well, due to Usetiful’s high customizability that’s exactly what you can do. Here comes into play the sharing by URL feature of Usetiful . Allow your users to launch a product tour with a single click when they are already looking for help in Intercom. Here's how: 1. Get the link to the tour Sign in to your Usetiful account, find the tour that you want to direct users to, click the three dots menu and select “Share tour”. There you will be prompted to paste a URL - that is the URL where the tour is supposed to start. For this example, let...

Video onboarding is a valuable tool for companies trying to acquire new users. Below, we'll explore seven reasons why you should incorporate video into your user onboarding. We live in the YouTube age. The digital and smartphone revolution has changed the way we consume media. As a result, users of every demographic have begun to see video as their primary source of information. Indeed, research suggests that 96% of people have watched a video to learn more about a product or service. The companies who respond to this shift in preferences stand a far better chance of engaging users. Video is all about engagement. While there is still a place for books and the written word, video's power lies in how it captivates an audience. Short, punchy videos are especially effective for grabbing and holding user attention. Further research into video says that viewers retain 95% of a message via video, but just 10% from text. Instructional video embedded within Usetiful product tour When ...