Blog Usetiful - Digital product adoption made simple

Previously in our blog we have discussed the importance of a digital adoption strategy. In this article we will outline specific tools and approaches that will enable you to set up a powerful digital adoption strategy. 

In this blog post, we will take a birds-eye view on digital adoption in general and what tools and approaches you can employ to create and implement a successful adoption strategy. But first of all, let us define the term.  What is Digital Adoption? Digital Adoption is the process of helping users embrace new digital technologies. The users involved might be your customers, or they might be your employees. Whoever they are, at its most simple, digital adoption is about users engaging with digital tools in the best way to achieve their goals. Digital Adoption can take many forms. It could be about educating users on how to use your app, website, or SaaS platform. Or it could refer to training your employees on how to use a third-party piece of software. The common theme between these scenarios is that users engage with and learn how to get as much value as possible from a product. Apps and services are built to solve particular problems. But for users to adopt them, they need to und...

Book An Artist is an innovative online marketplace platform that connects artists with clients. It focuses on creatives specialized in many forms of art - custom murals, graffiti and street art, canvas paintings, also illustration and many more. Book An Artist is the only international graffiti and street art marketplace and it revolutionized the way in which clients find art or hire local artists in their city. Now it is easier than ever to find and hire a local artist in these areas of visual art.  However, changing the rules of the game is no easy task in any industry. It requires the gut, the patience, hard work, and of course the technology to power it all. And the technology is where Book An Artist shines bright.  Book An Artist is an online platform, which makes it possible for artists to showcase their previous work and experience, and for clients to find and hire them. Book An Artist handles the entire communication and payment processing, so the artist dashboard i...

Previously in our blog, we discussed 5 ways to reduce user churn. But it doesn't end there. We have more tips to share based on our own and our client's experience, as well as the industry expertise we have accumulated through our time in the customer engagement industry.  Those tips are great ways to ensure more long-term success for your product. #1 Provide Useful and Helpful Content While it's well known that producing valuable content can help with user acquisition and SEO, it's not its only tangible benefit. Helpful content also enables current users to get more from your service and reduces the churn rate.  Emails, blog posts, and newsletters are excellent ways to demonstrate the value of your product and the full possibilities it offers. Even for current users and subscribers, this content presents ways to engage with your product when they are not using it. For example, an article that describes five underutilized functions of an app can motivate current users t...

User churn rates can make the difference between the success and failure of an app, product, or subscription-based service. Much time and focus are spent on acquiring customers, but all that hard work could be in vain if you are constantly leaking customers. One excellent solution is to invest in user onboarding. This process helps reduce user churn significantly, which dramatically impacts the profitability of any digital SaaS business. Below, we'll take a look at 10 ways to reduce user churn so that you can improve the health of your business. What is User Churn? Before telling you how you can reduce your user churn rate, let's define what it is. User churn rate definition can be different according to the specific context of a business, but for this example, we’ll describe a definition that most makes sense to us and will make sense to a lot of SaaS businesses. User churn rate is the percentage of the customers that were lost from the number of customers that were obtained w...