Blog Usetiful - Digital product adoption made simple

With all the talk about the cloud, you’d be forgiven for thinking that on-premise solutions had gone out of fashion entirely. However, that couldn’t be further from the truth. Many businesses that operate with sensitive information, such as banks, government organizations, and other tightly regulated sectors, never fully embraced the cloud.  In addition to the security-focused businesses that had to keep things on-prem, we’ve also recently seen the emergence of what has been termed “cloud repatriation.” The reasons for the trends are complex and include compliance, performance, and cost concerns.  Experts suggest the future of IT infrastructure deployment and management will involve a more hybrid approach. Others suggest that the return to on-prem is about the expiration of COVID-19-era contracts.  The pandemic saw a massive shift towards remote work, which exacerbated the trend toward the cloud. It also led to a surge of importance in digital adoption platforms (DAPs) as...

  User onboarding software helps drive user retention, product adoption, and customer satisfaction. It’s well-established that a digital adoption platform (DAP) is essential for competing with other SaaS products in an increasingly crowded marketplace, but how can you choose the right tool for the job? This article will explore three product onboarding tools, Product Fruits, Pendo, and Usetiful, and compare features, pricing, customer support, and other categories to help you decide the best onboarding software for your business. Image by KamranAydinov on Freepik 1. Features The best way to judge a digital adoption solution is by what it can do for your SaaS product. So, let’s take a look at the features that define Product Fruits, Pendo, and Usetiful. Product Fruits Product Fruits helps SaaS teams build engaging, interactive onboarding content. Let’s take a look at some of the tool’s best features. Product tours and guides: Build handy step-by-step guides that drive product and f...

  In an excellent e27 article last year, writer Alfonso Manalastas shared his take on the 5 common challenges marketing professionals face today . Manalastas focused on how AI has transformed marketing and advertising in recent years. However, the rate of change has been so rapid that many marketing professionals are struggling to catch their breath.  So, how can you overcome these issues and unlock the transformation benefits of marketing technology?  Let’s examine the five most common challenges facing marketing professionals today and discuss how you can solve them with the right approach and technologies. Image by freepik Challenge #1. Adapting to the ever-changing market Marketing is one of the fastest-evolving disciplines in the world of work. In the last decade, MarTech has exploded in sophistication. For example, AI and ML-powered technology have increased marketing personalization, predictive analytic tools have driven data-driven decisions, and automation has al...