Blog Usetiful - Digital product adoption made simple

  Buyer behavior is changing. In the past, the CEO or CTO called the shots and made all the software purchasing decisions. However, modern buying is more collaborative, with an average of 11 stakeholders involved in B2B deals. This shifting landscape was further highlighted in a recent G2 buyer report. Their research pointed out that with so many software solutions on the market, customers were struggling to choose the right product.  One of the primary barriers for customers includes finding reliable, impartial information on products. While for sales teams, friction comes from longer sales cycles that result from additional stakeholder involvement in deals. What modern buyers want In response to these shifts in buyer behavior, a couple of trends have occurred. Firstly, many users are seeking out self-service buying options . Second, sales rooms are growing in popularity. These digital hubs provide a place for stakeholders and sales teams to meet and discuss a product. Everything yo

  Sales demos have always been a big part of the SaaS customer acquisition process. Live one-to-one demonstrations are a powerful way to show prospects what a product can do. Indeed, many SaaS teams love this way of connecting with potential customers because it has average conversion rates of 5% to 15%. However, live demos aren't the perfect solution for SaaS brands. They take a lot of time to schedule and complete, they can draw out the sales cycle, and they're impossible to scale. As SaaS operations are becoming more cost-effective, efficient, and streamlined, live demos can seem like a relic from the past. And yet, despite these drawbacks, the live sales demo endures because of its power to educate your prospect and give them first-hand experience of how your product can provide them with value.  But what if there was a way to get all the positives of a live sales demo without the negatives? Thankfully there is. Welcome to the world of sales demo automation. What is sales d

Image by benzoix on Freepik   User activation is one of the most critical and influential KPIs for your SaaS product. At its simplest, it describes the process of a prospect becoming an active user.  The steps required to get a user to that point are complex. However, a digital adoption platform can help. Let’s explore how. But first, let’s look at what user activation is and why it’s so crucial for your SaaS product. What is user activation? User activation is one of the essential parts of the buyer journey. It happens when users have gotten a benefit from your product to the point that they will pay for it or become regular or active users. Many people mix up the Aha moment with user activation. However, they describe two different things. Let's explain this further. The Aha moment happens when users realize what your SaaS product can do. They see it in action and understand its potential to help them do something quicker, cheaper, better, or whatever your USP is. On the other h