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How DAP Can Help Your Sales and Marketing Teams

  These are trying times for the overall business community. The rise in interest rates has slowed economic activity, with subsequent budget cuts targeting sales and marketing departments in particular.  You've probably already heard how digital adoption platforms (DAPs) like Usetiful can boost sales and marketing for your product. But what about using the software to help your sales and marketing employees?  In this article, we'll show how you can use a digital adoption solution like Usetiful to drive better outcomes for not just your product and your users but also your employees. Image by our-team on Freepik Sales reps and time to productivity (TTP) If you're familiar with digital adoption tools like Usetiful, you'll already understand concepts like time to value (TTV). In short, it's a metric that measures how long it takes a user to get value from your product. Another way you can look at this is how long it takes someone to engage with your product and gain a ...

The Impact of Digital Adoption on Change Management

  The business world is in constant flux. Disruptive technologies emerge to break up the status quo; companies change course to serve exciting new markets; while new management, personnel, and best practices come and go. Most changes happen well outside our control. Regulations, political upheaval, and macroeconomic trends are just some of the things businesses need to navigate from time to time. But other changes occur when organizations embrace new goals, technology, or processes; these are the types of transitions we can affect. Change management is the strategic discipline that seeks to implement transformations effectively. While it is a broad and varied area, digital transformation sits at the heart of change management in an increasingly technological world.    Image by pressfoto on Freepik How change management and digital adoption are related Advanced communication tools, cloud infrastructure, accessible software, and widespread WiFi have all burst onto the ...

How Customer Self-Service Can Benefit Your Business

  Customer-self service is everywhere. Over the last decade, the process has been adopted by leading businesses, such as Apple, Amazon, and Netflix, with small to medium-sized enterprises following suit. Now, it's a must-have if you want happy customers and efficient business operations. Let's explore the practice and some of its benefits before sharing how you can get customer self-service right and delight your customers. Image by pressfoto on Freepik What is customer-self service? Customer self-service describes a collection of channels that allow your users to find help quickly, easily, and independently. The concept includes things like your knowledge portals, websites, help centers, etc. Customers like self-service, especially for more everyday inquiries and incidents. Instead of sitting on hold on the phone, waiting for a reply to an email, or staying in the queue to speak to a customer chat portal representative, they can get instant answers to their questions. But cust...