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How to Use In-App Notifications to Boost Engagement

  While designing great products that actually solve user problems is the best path to user engagement, even the best developers need a helping hand from time to time. In-app notifications can drive better user onboarding experiences, feature adoption, customer retention, and, ultimately, greater user engagement.  Let’s look at how you can unlock the power of in-app notifications. What are in-app notifications? In-app notifications are things like messages, banners , or pop-ups that appear as notifications within your app. Unlike push notifications, in-app notifications: Only appear when the user has the app open Don’t require opt-in or consent Don’t disturb users when they are in different mindsets One of the most compelling things about in-app notifications is their versatility.  You can use them for customer service, promotions, product information, gathering feedback, and more.  In effect, in-app notifications are the perfect choice for sending timely, relevant information that hel

How to Create New Feature Announcements that Drive Adoption

  A new feature announcement is the perfect way to get the word out about improvements in your app. However, all too often, new features are introduced with a whimper rather than a bang, leading to low feature adoption that hurts your product. Don’t let your hard work go to waste. Here is how to create new feature announcements that drive feature adoption. Image by Freepik. Why are feature announcements important? New features are exciting.  For your team, a new feature is the culmination of their hard work; for your users, they add extra functionality to your app, and in many cases, they’re the result of feedback or requests for how the app can solve their pain points more effectively.  Introducing new features for your product has a lot of essential benefits, including:  Improving your value proposition: New features that solve user pain points increase the perceived value of your solution relative to your competitors. Increased user retention: When your offering keeps getting better

How to Segment Your User Base for Better Engagement

  As any good product management professional knows, users are not a monolith. Instead, they are a diverse bunch with different needs, behaviors, demographics, devices, goals, and more. User segmentation helps you categorize these different contexts to make your product as good as possible. Here’s how to segment your user base to improve user experience and boost engagement. Image by Freepik What is user segmentation? User segmentation describes the process of breaking up your user base into groups based on shared characteristics.  Users are diverse, and they have unique behaviors, needs, pain points, financial situations, and so on. Understanding these different cohorts helps developers personalize their product and its overall user experience to better serve each segment. The thing is, users love personalization. It helps them feel in control, cuts down on unnecessary information, and it can even deeper their relationship with your brand. Segmenting users allows you to deliver a more