While designing great products that actually solve user problems is the best path to user engagement, even the best developers need a helping hand from time to time. In-app notifications can drive better user onboarding experiences, feature adoption, customer retention, and, ultimately, greater user engagement. Let’s look at how you can unlock the power of in-app notifications. What are in-app notifications? In-app notifications are things like messages, banners , or pop-ups that appear as notifications within your app. Unlike push notifications, in-app notifications: Only appear when the user has the app open Don’t require opt-in or consent Don’t disturb users when they are in different mindsets One of the most compelling things about in-app notifications is their versatility. You can use them for customer service, promotions, product information, gathering feedback, and more. In effect, in-app notifications are the perfect choice for sending timely, relevant i...