In an excellent e27 article last year, writer Alfonso Manalastas shared his take on the 5 common challenges marketing professionals face today . Manalastas focused on how AI has transformed marketing and advertising in recent years. However, the rate of change has been so rapid that many marketing professionals are struggling to catch their breath. So, how can you overcome these issues and unlock the transformation benefits of marketing technology? Let’s examine the five most common challenges facing marketing professionals today and discuss how you can solve them with the right approach and technologies. Image by freepik Challenge #1. Adapting to the ever-changing market Marketing is one of the fastest-evolving disciplines in the world of work. In the last decade, MarTech has exploded in sophistication. For example, AI and ML-powered technology have increased marketing personalization, predictive analytic tools have driven data-driven decisions, and automation has al...