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How Calendify used Usetiful to increase the user activation by 25%



Calendify chose Usetiful as a solution to run product adoption experiments, onboard new users and announce new features.

Team created an initial version of product tour to gather insights and identify blind spots in user experience. Based on the new insights, team iterated and within the first month several versions of product tour were released. As a result, user account activation was improved by 25%.

About Calendify

Calendify is a cloud-based appointment booking system used by individuals and small businesses around the world. Calendify connects with individual or team Google calendars to check availability and prevent overbooking. Customers value its simplicity to set up and use.




Help users to use the full potential of their accounts

The team noticed that most users have never completed the setup of their accounts (completion rate was 39%). They struggled to create event types that the customers or prospects could book. We caught up with the Calendify Product Manager, Ondrej Dobias, to learn how Usetiful has helped to solve this issue:

"We observed this trend for months. We tried to activate users through email campaigns and video tutorials. We attempted to gather enough information about user behavior and motivations. Nothing worked well, so we started exploring other solutions. Among other available products helping to improve customer activation, we have chosen Usetiful for its friendly benefit-price ratio."

As an alternative to previous ways of user activation, the Calendify team created a guided product tour for all new users and guided them through the initial account setup.




The team appreciated the ease of use and the possibility to quickly iterate on product tours to maximize engagement and activation.

"Starting with Usetiful was very easy. No changes had to made in code, we simply embedded their code to our product using Google Tag Manager. It was nice to see how quickly you can iterate with Usetiful - you can quickly review results and directly apply new learnings to a product tour."

Usetiful helped to improve the completion rate of the initial account setup to 49 % - a 25% increase just within the first month. Dobias explains:

"It is essential to provide the right help to users, contextually, and at the right time. Result speaks for itself. With Usetiful, we have been able to optimize the first-time user experience. We plan to continue using Usetiful in the future. Recently we started experimenting with new version announcements and we are looking forward to seeing feature adoption improvements."


Try Usetiful and experience the same success.

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