Skip to main content

Drive your digital adoption with Usetiful

Digital Adoption Platforms (DAP) are used by businesses worldwide to simplify the user experience using guiding capabilities, engagement and user behavior insights. DAP have positive benefit on retention rate, conversion rate and on user satisfaction.


Usetiful is the Digital Adoption Platform that allows you to iterate on user adoption without any prior experience. Usetiful is designed to be friendly and seamless when setting up, while being powerful in supporting all your use cases.

Read more to learn how Usetiful can help you improve your user engagement.


User engagement and activation

User engagement is how frequently and for how long does user engage with your software product, website or app. High engagement indicates higher interest in your product as user invests more time and energy, effectively creating a habit and giving you more opportunities to monetize.

Before we jump into improving the user engagement, it is necessary to step back and define which parts of user journey are critical. Few examples:
  • eCommerce store would focus on the core shopping experience - user engagement means interacting with your catalog, choosing a product and making a purchase. This is the example of focused user engagement, where the user experience is curated to close the deal and increase conversion rate.
  • Blog would focus on the time user spends on site - user engagement means interaction with your content. The more time user spends on your site reading posts or watching videos, the more revenue from ads. This is an example of exploratory user engagement - user is continually exploring and engaging with new content.

Focused user engagements

In an eCommerce world it is common to focus on conversion - getting the deal done. Based on your strategy you will be more or less aggressive in navigating your user to the Checkout process.

Usetiful can help you to guide user to the Checkout process and to ensure successful conversion.



For software as a service (SaaS) products the focused user engagement revolves about key moments in the user journey such as registration or monetization.

Usetiful curates the experience that guides the user towards the goal - conversion.

Exploratory user engagements

Time is of a essence in the exploratory user engagements. The motivation is to keep user on your page for as long as possible.



Usetiful lets the user to explore more of your content or features by recommending what to do next. Recommendations can be shown at the right moment and are designed to not interrupt user in the current activity.

Fast workaround for UX problems

When problem with user journey occurs, it is ideal to resolve the root cause of the problem. Unfortunately, this is often impossible to happen fast due to long development times or due to dependency on 3rd party vendor.



Usetiful helps to improve the user experience immediately by providing smart tips or guidance in the confusing parts of user journey.

Direct monetization

Direct monetization means that your product relies on purchase or subscription from your customers, as contrary to ad-revenue or partner-based revenue.

The direct monetization user journey can consist of both exploratory user engagements (learning about your features or exploring your product catalog) and focused user engagements (up-sell campaigns or a checkout process).

During the exploratory phase, Usetiful can keep the user engaged with new inputs, such as with additional articles to read, products to consider or features to try. Usetiful Enterprise, on top, is building a unique profile for every user that can be used for personalization of the experience later on.

At certain point, the focus user engagement is triggered. The trigger can be simply a product put into the shopping cart or a more complicated trigger, such as user exploring enough of your content.

Usetiful can handle the monetization using a simple popup or a whole guided tour through the checkout process. Various alternatives of engagement can be A/B tested against each other to deliver the ideal results.

With Usetiful Enterprise, a personal user profile can be created and maintained. Thanks to the user profile, you can provide a personalized experience even to a returning visitor or an existing customer to achieve a higher retention rate.

Engaging existing customers

Ritual and tradition - existing users of your product often love the product the way it is and will complain about any change in their journey. On the other side, you iterate on new and better features, update content and improve the design.

How to ensure that existing users accept and enjoy the changes?

Apart from motivated early adopters or your promoters, the average users do not explore your product proactively searching for improvements or changes. Therefore it is common that they notice the improvements only at the moment when cumulatively they mean a big change and a change to their rituals.

Usetiful helps you to avoid these surprises by continually engaging users with micro-changes, such as new features or new content. Keeping the users in the loop with your improvements means that they are never surprised by large breaking changes.





Popular posts from this blog

European Digital Adoption Platform, GDPR-compliant by default

  In January 2012, the European Commission came up with some data reform strategies meant to enable Europe to adapt to the demands of the digital age. Nearly four years later, the strategists reached a consensus about the scope of the reforms and how to go about enforcing them. The General Data Protection Regulation (GDPR) emerged as one of the crucial components of the European Commission’s effort. It covers all EU member countries as well as individuals and businesses both within and outside EU territory. Digital Adoption platforms (DAPs) are among the businesses significantly impacted by EU GDPR legislation. What is a Digital Adoption Platform? A digital adoption platform is a software designed to integrate with or layer on top of other software, a website, or an app. The purpose of this integration is to provide guidelines that will help employees and other users become more digitally proficient and versatile. The multiplicity of use cases of digital technologies has made them ...
Read more

The Beginner's Guide to Creating an Effective User Onboarding Checklist

  Users download and open applications because they have a problem they want to solve. The process should be exciting as the possibility of resolving pain points becomes a reality. However, too often, applications are overwhelming and frustrating, leading to unsatisfactory experiences. An effective user onboarding checklist is the antidote to disappointing interactions. They break the onboarding process into clear, structured, bite-sized chunks that guide the users toward adoption.  However, you can’t just stumble on the right checklist by mistake. An effective checklist is the result of understanding the goals, benefits, psychology, and best practices of an onboarding checklist.  In this guide, we'll explain what onboarding checklists are, why you need them, and share some onboarding automation best practices and steps to build great onboarding content. Image by rawpixel.com on Freepik What is a user onboarding checklist? A user onboarding checklist is an in-app set of ...
Read more

Customer review: How Usetiful helped to increase onboarding completion rate by 47%

Coming up with interesting, relevant content for our blog is not an easy task. But life gets so much easier when customers do it for you.  Sometimes we review other DAP software to get people reading this blog a perspective and tools to find the vendor that works for their specific use case.  In this blog post we are sparing ourselves from all the research, content writing and editing, and simply sharing a review of our own product sent to us directly from a customer.  I’m, Stephen Edet. I lead the product marketing team at roHealth - a health tech startup in Nigeria.  roHealth is an app that helps employees choose their health insurance benefits and helps businesses provide quality health insurance plans for their employees while saving up to 30% of their health insurance budget.   As a SaaS business, in-app onboarding and product activations are important. We’ve had some measure of success acquiring new users and getting them to signup. But the challenge we ke...
Read more