A customer satisfaction survey is a fantastic tool for gathering information from current and past users. They can help your customer success teams understand the areas where your business is doing well — and where you’re lacking. Leveraging this information allows you to improve the customer experience, retain users, and even build loyalty. Image by Freepik In this article, we'll look at the four most valuable types of customer satisfaction surveys and some of the best practices you can employ to make them work. What is customer satisfaction? Customer satisfaction measures how your products or services meet customer demand. It's a strong gauge of the overall customer experience users have with your brand. Customer satisfaction can seem like a nebulous concept. However, there are many great surveys that can help you understand how your users feel about your product or service. Benefits of customer satisfaction surveys Running a customer satisfaction survey has many benefits. ...
