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Customer review: How Usetiful helped to increase onboarding completion rate by 47%


Coming up with interesting, relevant content for our blog is not an easy task. But life gets so much easier when customers do it for you. 

Sometimes we review other DAP software to get people reading this blog a perspective and tools to find the vendor that works for their specific use case. 

In this blog post we are sparing ourselves from all the research, content writing and editing, and simply sharing a review of our own product sent to us directly from a customer. 

I’m, Stephen Edet. I lead the product marketing team at roHealth - a health tech startup in Nigeria. 

roHealth is an app that helps employees choose their health insurance benefits and helps businesses provide quality health insurance plans for their employees while saving up to 30% of their health insurance budget.


 

As a SaaS business, in-app onboarding and product activations are important. We’ve had some measure of success acquiring new users and getting them to signup. But the challenge we kept having was that once these users signup and landed on the in-app dashboard, they dropped off and did not continue their journey. 

We commission a user survey in order to understand why this was happening consistently and the results of the survey showed that users did not know what to do or what actions to perform in order to maximize the benefits of our app, and this resulted in them dropping off. 

We discovered that new users required some kind of help or hand-holding in order for them to complete their onboarding, perform activation actions and get to the “Aha moment” of our app.

This discovery moved us to research the best ways to move users down the funnel within the app that will give them a great app experience while also helping us achieve our onboarding goals.

We decided to go with in-app assisted tours, smart tips and guides.

Basically to help users understand how to use our app and point them to actions that will help them get to the “aha moment” faster.
After searching and reviewing multiple tools that can help us achieve these we opted for Usetiful.

Usetiful gave us a free trial: Since it was our first time trying something like this out, we did not want to invest money in a tool that would not give us the result we wanted. But with the free trial on Usetiful, we were able to proceed to implementation just to see if the tool will help us reach our goal.

Usetiful was easy to set up: Usetiful was so easy to set up and integrate into our app. All I needed to do was install a snippet code on our app and download the Usetiful Chrome extension and I was ready to start creating welcome tours and guides within our app. I didn’t experience any difficulty creating welcome tours and assists with modals, pointers and slideouts. It was pretty easy - within a few hours I was able to create flows, add my content, select the in-app location where I wanted the content to appear, preview what tours will look like and then publish. I did all these myself without the help of an engineer or software developer.

Usetiful helped us achieve our onboarding goals: In the space of one month, we had a 47% increase in onboarding completion rate from the tours. We discovered that users did not bypass the tours but went through them to take those actions that will help them maximize the benefits of using our app. This was not something we were seeing before, but after integrating Usetiful and creating in-app assists, users did not just drop off when they signed up anymore. Rather they stuck around to perform the actions that they were being directed to by the Usetiful tours.

Usetiful reporting helps us track and optimize our tours for performance: With the help of the reporting and analytical side of Usetiful, we were able to see how our tours were performing. These insights helped us optimize our content from time to time in order to drive more tour completions and in-app actions.

Usetiful is affordable: Another thing we love about Usetiful is the fact that it is affordable for a growing startup like ours. We needed a tool that can deliver the results we wanted to achieve while also helping us save costs. Looking at the pricing plan for Usetiful made us happy because we felt like we had found a tool that is pocket friendly and yet effective.

If you are a PMM or marketing guy looking for a simple, cost-effective, and efficient tool for driving in-app actions and also taking your user onboarding to the next level, I recommend you go for Usetiful.

I promise you’ll thank me later.

Stephen Edet.
Product Marketing Lead
roHealth

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