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Customer Retention: How to Keep Your Customers Happy

Customer loyalty is more crucial than ever in today's business climate. Businesses are under even more pressure to maintain customer satisfaction and loyalty as a result of the economic downturn of 2023.  Retaining customers is about ensuring they keep coming back for more of what you offer. Loyal customers are more likely to stick around, so it's crucial to work on increasing customer loyalty if you want to keep your business thriving. Image by benzoix on Freepik What is customer retention and why is it important in today's business landscape? Customer retention is a metric used to evaluate a company's success in maintaining customer relationships over time. Customer retention is useful not only for counting the number of devoted customers but also as a proxy for measuring or predicting factors like customer satisfaction, repurchase behavior, engagement, and emotional attachment to a brand. Retention metrics start with the first purchase a customer makes and extend to

Creating a Multi-page Walkthrough: Why You Should and What are the Benefits?

  When you’re new to a certain place, maybe at school, at work, or at a national park, there’s someone who guides you around to let you know what’s important and where everything is. It can be overwhelming trying to figure out where to go next or how something works, but this person can help show the way. Creating a website walkthrough for your website is just like having someone guide visitors around your website. It will give them all the necessary information they need to get started and navigate the website easily. If you also want your product to be successful, then a product walkthrough is the way to go.  What is a Product Walkthrough? Also known as a product tour , a product walkthrough is a visual guide that takes users through each page of your website. It’s a set of step-by-step instructions that explain various features, functions, and tasks users can complete on the site. By providing an interactive tour, it helps visitors quickly learn how to use the product or service you

European Digital Adoption Platform, GDPR-compliant by default

  In January 2012, the European Commission came up with some data reform strategies meant to enable Europe to adapt to the demands of the digital age. Nearly four years later, the strategists reached a consensus about the scope of the reforms and how to go about enforcing them. The General Data Protection Regulation (GDPR) emerged as one of the crucial components of the European Commission’s effort. It covers all EU member countries as well as individuals and businesses both within and outside EU territory. Digital Adoption platforms (DAPs) are among the businesses significantly impacted by EU GDPR legislation. What is a Digital Adoption Platform? A digital adoption platform is a software designed to integrate with or layer on top of other software, a website, or an app. The purpose of this integration is to provide guidelines that will help employees and other users become more digitally proficient and versatile. The multiplicity of use cases of digital technologies has made them a si