In January 2012, the European Commission came up with some data reform strategies meant to enable Europe to adapt to the demands of the digital age. Nearly four years later, the strategists reached a consensus about the scope of the reforms and how to go about enforcing them.
The General Data Protection Regulation (GDPR) emerged as one of the crucial components of the European Commission’s effort. It covers all EU member countries as well as individuals and businesses both within and outside EU territory. Digital Adoption platforms (DAPs) are among the businesses significantly impacted by EU GDPR legislation.
What is a Digital Adoption Platform?
A digital adoption platform is a software designed to integrate with or layer on top of other software, a website, or an app. The purpose of this integration is to provide guidelines that will help employees and other users become more digitally proficient and versatile.
The multiplicity of use cases of digital technologies has made them a sine-qua-non for success in today’s business environment. However, coming to terms with a huge number of digital products and services can be a difficult task for many. And suboptimal use of software can lead to frustration, low productivity, job dissatisfaction, low patronage, poor employee and user experiences, and many other negative outcomes.
It is the prevention of these negative effects that led to the emergence of Digital Adoption Platforms such as Usetiful. In a nutshell, DAPs help to break down software that may be complex and confusing by providing users with the necessary tools and relevant real-time information needed for faster and more optimal utilization of these software products and services. According to Gartner, the estimated 2021 revenue of the growing DAP market was approximately USD 441.5 million.
Digital adoption platforms are a part of an older and broader term known as digital adoption solutions (DAS), a broad range of strategies aimed at addressing various challenges that hinder the smooth application of digital products and services. But early digital adoption solutions were faced with scalability problems since they could only support one specific application or a few applications, at best.
This is unlike today’s modern digital adoption platforms which are compatible with virtually every software in their vertical and even beyond. Take a DAP like Usetiful, for example. Usetiful is a simple-to-use and affordable Digital Adoption Platform whose product “Usetiful Spaces” is ideal for companies that use multiple apps in their day-to-day transactions. Through Usetiful Spaces, you can have multiple products and services on several websites simultaneously but still, keep all content and users under one single administration.
GDPR-Compliant
GDPR is the main thrust of the European Union’s digital privacy legislation. The law was passed by an overwhelming majority of the European Parliament on May 25, 2018. It spells out seven data protection principles and eight privacy rights that must not be violated by anyone in the EU or outside the EU when dealing with anybody in EU territory.
The GDPR is an upgrade of the 1995 Data Protection Directive, which was a set of country-by-country patchwork data protection laws (unlike the transnational GDPR) The law (and other related reforms) is intended to enable Europe to be in tune with the present digital realities in terms of laws and policies surrounding personal data, privacy and consent.
According to the EU:
“Any organization that processes the personal data of people in the EU must comply with the GDPR. “Processing” is a broad term that covers just about anything you can do with data: collection, storage, transmission, analysis, etc. “Personal data” is any information that relates to a person, such as names, email addresses, IP addresses, eye color, political affiliation, and so on. Even if an organization is not connected to the EU itself, if it processes the personal data of people in the EU (via tracking on its website, for instance), it must comply. The GDPR is also not limited to for-profit companies.”
Violators of the GDPR will face a maximum penalty of EUR 20 million or four percent of their global revenue (whichever is higher), as well as being banned from processing data and public criticism.
As an EU-based company, Usetiful is always mindful of the GDPR when storing and processing information from its clients (customers buying DAP for their digital products and services) and their end-users (users of digital products and services provided by Usetiful clients).
To be the most secure GDPR-compliant Digital Adoption Platform, Usetiful
Will not proactively collect, process, or store information about your website or your end users. The company utilizes a zero-knowledge design to minimize information volume by ensuring the service can operate fully anonymously
Ensures that client information is stored and processed with additional sub-processors
Will not build customer profiles, track metadata about end-users, or store unnecessary information in cookies unless explicitly demanded by clients for the purpose of achieving their business goals
Will not build links to individuals or groups within different user segments. Hence, you have complete control over the data shared with Usetiful.
Will not share end-user information with third parties located either inside or outside EU territory.
In a nutshell, Useful is an organization that understands the needs of European clients, as exemplified by the several badges it has been awarded by G2, including one as a High Performer in Europe’s DAP sector from Summer 2022 to Winter 2023. G2 is a very large software marketplace and trusted peer review authority that services over 80 million clients every year. It has a rich client base that includes staff of all Fortune 500 companies.
Multiple use case capability (including in single-page apps, applications with dynamic URLs or without unique IDs on elements)
It is a simple and easy-to-use medium
No knowledge of coding required
Designed with flexible triggers and delayers that ensure a smooth user experience
Multi-language capability
Compatible with any SaaS or cloud product
Saves cost associated by reducing the number of help desk tickets
Helps against wasting money on training sessions about how to use new technology
Cost-effective training of employees to cope with any changes in the usage of existing technologies
Increased end-user technological proficiency and productivity
Reduced incidents of digital friction as well as boosted digital employee experience (DEX)
Enhanced capacity for end-users to self-assist when it comes to learning new technology through tours, knowledge management, and learning links
Greater dexterity in utilizing company-supplied technology
Enhanced end-user engagement and satisfaction through technology
Greater comprehension and streamlining of business procedures
Use Cases and Solutions
Below are some major offerings available at Usetiful:
Employee Onboarding
If you work in HR, you know how tough it can be to manage employee onboarding using all the different solutions out there. It's hard to provide a consistent experience and follow the same business logic across all those fragmented tools. But Usetiful has developed an employee onboarding solution that covers most use cases on a single platform. And if you need some good old-fashioned professional training for your employees to use various digital tools like Salesforce, Workday, and JIRA—all without needing any coding skills—Usetiful offers that too.
User Onboarding
Ask any product manager what they have the most trouble with, and it’s very like that their answers will always be the same: designing a smooth onboarding flow for their users. After all, a good onboarding experience can help increase product adoption rates by easing the users into your product.
That's where Usetiful’s systematic approach to user onboarding comes in. Because it emphasizes hands-on learning, you can create engaging learning plans for your users and reward them as they progress. And the best part? Usetiful is automated, so it can help reduce the number of questions and tickets from users, saving you time and allowing you to scale up product adoption more easily.
Customer Success
Customer success teams or managers are always looking for ways to support their customers more effectively. One of the many uses of Usetiful is that it allows customers to indulge in some self-service, so they don't have to wait around for the support team.
And hey, if that's not enough to get you interested, hear how Usetiful helps to achieve greater Customer Success, we're always motivated by seeing our customers succeed, don’t you? Here are 3 features that Usetiful offers to help increase customer success and reduce customer support tickets:
1. Smart Tips
Smart tips are the most effective self-service method from Usetiful. This feature assists customers in coping with complex workflows and tricky job aspects. They also help to prevent errors by providing users with friendly contextual hints that appear as they progress through the product.
2. Onboarding checklists
The onboarding checklist is an excellent solution for more complex products. It enables users to break down demanding, multistep assignments into bit-sized checklists that make for better engagement with products. Several product tours can be grouped into linked experiences that offer a clearer picture to users. Checklists are ideal for helping users understand the features that will make them proficient product and app users.
3. Assistant
Assistant appears in your application in the form of a simple widget that acts as a “one-stop” destination for support. Users can easily search for an answer to their problem, and if their search is unsuccessful, they can reach out to your support team.
Sales Product Demo
Usetiful's sales product demos are designed to save your sales champions' time by eliminating the need for repetitive product demos and improving your sales conversions. And the best part? You can embed these demos on your website or share them via email with a personalized link.
These online self-guided demos are powerful tools for engaging your prospects and explaining your value proposition through rich video and audio materials. You can even include a call-to-action to drive lead generation.
Conclusion
With humans heavily dependent on the internet these days, there continues to be concern and rules aimed at ensuring that the personal data and privacy of users are not violated. One such rule is the GDPR, which was passed by the European Parliament in 2018. The law is targeted at digital adoption platforms and other stakeholders that process and store end-user information.
Usetiful is a company that is not only GDPR-compliant but also offers several DAP products and services that help individuals and businesses optimize their day-to-day operations. The company utilizes a zero-knowledge mechanism that makes processing unnecessary information a liability for it and a risk for its clients. Subscribe to the Usetiful Plus or Usetiful Premium today and see a clear difference in software utilization capacity. Try out any plan risk-free for 14 days!